Performance Revenues

Company Overview

Snapshot

Founded in January 2011 by Oded Frommer and Ron Brightman, Performance Revenues operated with 1–10 employees. The company was acquired by Zoomd in January 2021.

Business overview

Performance Revenues is a global marketing agency and ad network specializing in mobile performance marketing. The company's core technology, the KPI Hero, is an algorithm designed to automate optimization processes, maximizing conversion rates from app installs to in-app user events. It provides fraud-free traffic by eliminating bots, malware, and other fraudulent activities, while also enforcing brand guidelines. Performance Revenues offers various performance-based marketing solutions across platforms like Facebook, Instagram, Google, Apple Store, and Google Play ads, serving clients such as Gree, CBS, Grab, IGT, GSN, and Uber within the Business Software sector, specifically in Advertising Platforms.

Strategic signal

In February 2021, Zoomd announced its acquisition of Performance Revenues, a strategic move that integrated Performance Revenues' mobile marketing expertise and KPI Hero technology into Zoomd's offerings. This acquisition signals Zoomd's intent to enhance its mobile performance marketing capabilities and expand its technological footprint in the adtech industry.

Company Intelligence Q&A

What is Performance Revenues' primary focus?

Performance Revenues specializes in mobile performance marketing, offering services as a global marketing agency and ad network.

What is the KPI Hero technology?

The KPI Hero is an algorithm developed by Performance Revenues that automates the optimization process to maximize conversion rates between app installs and in-app user events.

Which company acquired Performance Revenues?

Performance Revenues was acquired by Zoomd in January 2021.

What kind of clients does Performance Revenues serve?

Performance Revenues serves a range of clients including Gree, CBS, Grab, IGT, GSN, and Uber.

What is Performance Revenues' approach to ad fraud?

Performance Revenues grants fraud-free traffic through its technical capabilities, eliminating bots, malware, click stuffing, and incent fraud, while enforcing brand guidelines.