Perion Network

Ad Tech Solutions for Brands and Publishers

Business Software
Public on NASDAQ on Jan, 2006
Public on TASE on Nov, 2007

Company Overview

Snapshot

Founded in November 1999 by Ofer Adler and Yaron Adler, Perion Network operates with over 600 employees. The company has raised $76.7 million across four funding rounds and is publicly traded. In May 2025, Perion Network acquired AI platform Greenbids.

Business overview

Perion Network delivers advertising solutions designed to enhance customer engagement for brands and publishers. The company's core offerings include ad formats, engagement and monetization solutions, and social and mobile marketing platforms. Key products like Undertone provide cross-screen content, Codefuel optimizes search traffic, MakeMeReach offers an all-in-one brand marketing platform, and Smilebox is a photo-sharing application. Perion Network operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence to serve media and entertainment, and publishing markets globally.

Strategic signal

In May 2025, Perion Network acquired AI platform Greenbids. This strategic acquisition signals Perion's commitment to strengthening its AI capabilities within its ad tech solutions, indicating a forward trajectory focused on leveraging advanced technology to enhance its offerings for brands and publishers.

Company Intelligence Q&A

What was a significant acquisition by Perion Network in 2025?
In May 2025, Perion Network acquired the AI platform Greenbids for $65 million, strengthening its AI capabilities within its ad tech solutions.
What was a key partnership announced by Perion Network in September 2025?
In September 2025, Perion and Albertsons Media Collective partnered to unlock first-party retail audiences through high-impact display and DOOH campaigns.
What new product did Perion launch in September 2025?
In September 2025, Perion launched "SODA," a next-generation AI-powered supply-side technology designed to increase revenue for publishers and reduce waste for advertisers.
What was a notable acquisition by Perion Network in December 2023?
In December 2023, Perion Network acquired the Canadian ad-tech company Hivestack.
When did Perion Network go public on NASDAQ?
Perion Network went public on NASDAQ in January 2006.

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