Perion Network

Company Overview

Snapshot

Founded in November 1999 by Ofer Adler and Yaron Adler, Perion Network operates with over 600 employees. The company has raised a total of $76.7 million across four funding rounds, with Valuebase participating in February 2025. In May 2025, Perion Network acquired Greenbids, an AI platform.

Business overview

Perion Network provides advertising solutions for brands and publishers, focusing on increasing customer engagement through various ad formats, monetization solutions, and social and mobile marketing platforms. Its product suite includes Undertone for cross-screen content, Codefuel for search traffic optimization, MakeMeReach for brand marketing and advertising workflow standardization, and Smilebox for photo-sharing. The company operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence to serve the Media & Entertainment and Publishing markets globally.

Strategic signal

In May 2025, Perion Network acquired the AI platform Greenbids. This acquisition signals Perion's strategic commitment to enhancing its advertising technology with advanced AI capabilities, aiming to improve campaign effectiveness and operational efficiency for its clients. For investors, this indicates a proactive approach to integrating cutting-edge technology to maintain a competitive edge in the rapidly evolving ad-tech landscape.

Company Intelligence Q&A

When did Perion Network go public on NASDAQ?

Perion Network went public on NASDAQ in January 2006.

What was a significant acquisition made by Perion Network in 2025?

In May 2025, Perion Network acquired Greenbids, an AI platform, for $65 million, enhancing its advertising technology with advanced AI capabilities.

Which company did Perion Network acquire in December 2023?

In December 2023, Perion Network acquired the Canadian ad-tech company Hivestack.

What was the purpose of Perion Network's acquisition of Vidazoo in October 2021?

In October 2021, Perion Network acquired Vidazoo, a video monetization platform, for up to $93.5 million to expand its video advertising capabilities.

When did Perion Network launch its SODA technology?

In September 2025, Perion Network launched "SODA," an AI-powered supply-side technology designed to increase revenue for publishers and reduce waste for advertisers across web and Digital Out-of-Home (DOOH) platforms.