Perion Network

Company Overview

Snapshot

Founded in November 1999 by Ofer Adler and Yaron Adler, Perion Network operates with over 600 employees. The company has raised $76.7 million across four funding rounds and went public on NASDAQ in January 2006. In May 2025, Perion Network acquired AI platform Greenbids.

Business overview

Perion Network delivers advertising solutions designed for brands and publishers, focusing on increasing customer engagement through various ad formats, monetization solutions, and social and mobile marketing platforms. Its product portfolio includes Undertone for cross-screen content, Codefuel for optimizing search traffic, MakeMeReach for centralizing advertising workflows, and Smilebox for photo-sharing. The company operates within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving the Media & Entertainment and Publishing industries globally.

Strategic signal

In May 2025, Perion Network acquired Greenbids, an AI platform. This strategic acquisition signals Perion's commitment to enhancing its AI capabilities within its advertising solutions, aiming to provide more sophisticated tools for optimizing ad campaigns and reducing waste for advertisers. For investors, this indicates a proactive approach to integrating advanced technology to maintain a competitive edge in the evolving ad tech landscape.

Company Intelligence Q&A

When did Perion Network go public?

Perion Network went public on NASDAQ in January 2006 and on TASE in November 2007.

What was Perion Network's acquisition in December 2023?

In December 2023, Perion Network acquired the Canadian ad tech company Hivestack.

What was a key acquisition by Perion Network in October 2021?

In October 2021, Perion Network acquired the video monetization platform Vidazoo for up to $93.5 million.

What was Perion Network's acquisition in December 2015?

In December 2015, Perion Network acquired Undertone for $180 million, as reported by The Wall Street Journal.