Persona.ly

Company Overview

Snapshot

Founded in January 2014 by Ofir Pasternak, Persona.ly operates with 11–50 employees. The company specializes in personalized monetization solutions and mobile application distribution, and in February 2018, it joined Adjust's Coalition Against Ad Fraud, signaling its commitment to industry standards and ethical practices.

Business overview

Persona.ly is a global technology company that provides personalized monetization solutions and mobile application distribution services. The company develops smart tools for game and app developers to maximize revenues through in-app advertising and acquire high-quality users using risk-free models. Its proprietary technology focuses on end-user experience and leverages data for robust targeting and segmentation, aiming to increase ROI and deliver a better user experience within the mobile advertising and marketing sectors.

Strategic signal

In March 2023, Persona.ly demonstrated its capability in navigating evolving privacy landscapes by optimizing 888 Casino's iOS app user acquisition campaigns using SKAdNetwork. This resulted in significantly increased deposit rates and ROAS while reducing Cost Per Deposit, showcasing the company's adaptability and effectiveness in delivering strong performance metrics in a privacy-centric environment.

Company Intelligence Q&A

What is Persona.ly's core offering?

Persona.ly specializes in personalized monetization solutions and mobile application distribution, providing smart tools for developers to maximize revenues and acquire users without compromising user experience.

When was Persona.ly founded and by whom?

Persona.ly was founded in January 2014 by Ofir Pasternak.

What was a key strategic partnership for Persona.ly?

In October 2016, Persona.ly partnered with OGPlanet, expanding its reach and collaboration within the gaming industry.

How does Persona.ly address ad fraud?

In February 2018, Persona.ly joined Adjust's Coalition Against Ad Fraud, demonstrating its commitment to combating fraudulent activities in the advertising ecosystem.

How does Persona.ly support user acquisition for mobile games?

Persona.ly provided programmatic user acquisition services for GOAT Games' 'King's Throne' mobile game, successfully acquiring high-quality users by optimizing for in-app events and achieving a 100% ROAS within 30 days.