Phoenix Native

Programmatic Platform for Native Advertising

Business Software

Private

Company Overview

Snapshot

Founded in August 2015, Phoenix Native operates with 1–10 employees. The company focuses on leveraging artificial intelligence for programmatic native advertising.

Business overview

Phoenix Native develops AI-driven software designed to enhance online platform owners' revenue by optimizing relevant traffic. The system analyzes user behavior patterns and search queries to deliver targeted information and advertisements from both the owner's website and partner sites. Operating within the Business Software sector, specifically in Advertising Platforms and Data Analysis & Decision Support, Phoenix Native serves website owners by providing solutions for monetization and real-time bidding.

Strategic signal

In August 2026, Phoenix demanded repayment or fresh capital after Elron shares, pledged as collateral, lost a third of their value. This event signals a significant financial challenge for Elron, highlighting the potential for volatility in collateralized investments and indicating Phoenix's assertive stance in managing its financial exposures.

Company Intelligence Q&A

What is Phoenix Native's core offering?: Phoenix Native provides a programmatic platform for native advertising, utilizing artificial intelligence to analyze user behavior and deliver relevant ads and content to website visitors.
What is the primary goal of Phoenix Native's system?: The primary goal of Phoenix Native's system is to enable online platform owners to increase their revenue by boosting relevant traffic and effectively presenting information and ads.
What technology powers Phoenix Native's platform?: Phoenix Native's platform is based on artificial intelligence, which conducts data analysis to create user behavior patterns and select traffic based on relevance.
What markets does Phoenix Native serve?: Phoenix Native serves website owners and advertisers, helping them with monetization and real-time bidding in the digital advertising landscape.
Where is Phoenix Native headquartered?: Phoenix Native maintains an office in Bnei Brak, Israel, and also has an office in Kyiv, Ukraine.

External links

Phoenix Native — full profile (machine-readable)

Phoenix Native is software that aims to enable online platform owners to increase their revenue by increasing the amount of relevant traffic. Based on artificial intelligence, the system conducts purposeful and dedicated data analysis so that website owners can effectively present their information and ads. The Phoenix Native system selects traffic based on relevance by creating user behavior patterns. The system analyzes search queries and provides visitors with relevant information and advertising from the owner's website and partner sites. As a result, visitors are exposed only to relevant information and advertising that they can access directly. Phoenix Native was developed by Migdor.

Facts
Name	Phoenix Native
One-liner	Programmatic Platform for Native Advertising
Type	Startup
Primary sector	Business Software
Founded	2015
Employees	1-10
Employees (exact)	4
HQ / location	Bnei Brak, Jabotinsky Street 7, Ramat Gan, Israel, Center District
Product stage	Released
Website	http://phoenix-widget.com/
LinkedIn	https://www.linkedin.com/company/35544068
IL Registrar	512927732

Facts

Name

Phoenix Native

One-liner

Programmatic Platform for Native Advertising

Type

Startup

Primary sector

Business Software

Founded

2015

Employees

1-10

Employees (exact)

HQ / location

Bnei Brak, Jabotinsky Street 7, Ramat Gan, Israel, Center District

Product stage

Released

Website

http://phoenix-widget.com/

https://www.linkedin.com/company/35544068

IL Registrar

512927732

Classification
Sectors	Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support, Sales & Marketing Solutions, Advertising Platforms
Core technology	Artificial Intelligence, Platforms & Interfaces, Web
Target customers	Consumers, Professionals & Gig Economy, Website Owners
Business models	B2B, B2C
Tags	data-analytics, behavior-analytics, advertisers, advertising, website-owners, publishers, recommendations, real-time-bidding, marketing, artificial-intelligence, monetization

Classification

Sectors

Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support, Sales & Marketing Solutions, Advertising Platforms

Core technology

Artificial Intelligence, Platforms & Interfaces, Web

Target customers

Consumers, Professionals & Gig Economy, Website Owners

Business models

B2B, B2C

Name	Role	Founder
Evgeny Shvartsman	CEO
Lyuba Phoenix	Partners Manager

Date	Source	Summary
Aug 30, 2026	www.calcalistech.com	Phoenix demanded repayment or fresh capital after Elron shares pledged as collateral lost a third of their value this year. Arieli is scrambling for financing to keep control.
Aug 3, 2026	en.globes.co.il	Phoenix will invest NIS 234 million for a 7.2% stake and convert financing to raise the stake to 12.4%.
Jul 30, 2026	en.globes.co.il	Nofar will pay the Phoenix NIS 711 million and a further NIS 144 million to the private owners.
Jul 29, 2026	www.calcalistech.com	The asset management giant increased its stake as Affinity Partners reduced its holding but reaffirmed its long-term commitment to Israel's largest insurer.
Jul 28, 2026	www.calcalistech.com	The U.S. investment fund remains the largest shareholder in Israel’s biggest institutional investor after turning a $305 million investment into a gain of more than $1 billion in less than two years.
Jul 21, 2026	www.calcalistech.com	Harel, Phoenix, Amitim and Meitav are among the investors benefiting from the AI infrastructure company's latest funding round.
May 28, 2026	www.calcalistech.com	Fund considers selling up to 3% of insurer as valuation hits $17 billion.
May 3, 2026	www.prnewswire.com	/PRNewswire/ -- Turpaz Industries Ltd. (TASE: TRPZ), a global company that develops and manufactures flavors and fragrance, intermediates and specialty fine...
Dec 31, 2025	www.calcalistech.com	Niv Sever, Executive Vice President at Edeltech, was speaking at Calcalist's Forecasts Conference held in collaboration with Bank Hapoalim and Phoenix: "Electricity consumption growth assumptions have jumped from 2.8% to 3.5% per year and will double in the next five years." Amit Lang, CEO of Mekorot: "Looking to the future, we will need to develop independent sources to reduce dependence on the electricity market."
Nov 24, 2025	en.globes.co.il	Before talking about the economy, Israel needs to define the right set of values for itself, The Phoenix Holdings CEO Eyal Ben-Simon told the Israel Business Conference.

Phoenix Native

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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