PicApp
Free and Licensed Images Platform
Company Overview
Snapshot
Founded in September 2008 by Eyal Gura and Dror Ginzberg, PicApp operated with 1-10 employees. The company was acquired by Lycos Internet in April 2011, marking a significant exit for the image syndication platform.
Business overview
PicApp developed a content syndication platform designed for blogs and new media publishers. Its core technology automatically transformed images on publisher sites into engaging visual experiences. The company partnered with imagery content providers to serve a wide range of publishers, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions, e-Commerce Tools, and Advertising Platforms.
Strategic signal
In April 2011, PicApp was acquired by Lycos Internet. This acquisition allowed PicApp to continue operating as an independent unit within Ybrant Digital, gaining access to a broader network of advertisers and publishers. This event signaled a successful exit for the startup and validated its content syndication model within the digital marketing landscape.
Log in to access full profile ›Company Intelligence Q&A
- When was PicApp acquired?
- PicApp was acquired by Lycos Internet in April 2011.
- Who founded PicApp?
- PicApp was founded by Eyal Gura and Dror Ginzberg.
- What was the strategic impact of PicApp's acquisition?
- The acquisition by Lycos Internet in April 2011 allowed PicApp to operate as an independent unit within Ybrant Digital, providing access to a wider range of advertisers and publishers.
- What is PicApp's primary business?
- PicApp provided a content syndication platform for blogs and new media publishers, offering a technological solution to enhance visual engagement on publisher sites.
- What was the employee count for PicApp?
- PicApp operated with 1-10 employees.