PicApp

Company Overview

Snapshot

Founded in September 2008 by Eyal Gura and Dror Ginzberg, PicApp operated with 1–10 employees. The company raised $3.2 million across one funding round from one investor. PicApp was acquired by Lycos Internet in April 2011.

Business overview

PicApp was a content syndication platform designed for blogs and new media publishers. The company partnered with imagery content providers to offer a full technological solution that automatically transformed images on publisher sites into engaging visual experiences. PicApp operated within the Business Software sector, focusing on sales & marketing solutions, e-commerce tools, and advertising platforms, serving enterprise and professional services, particularly in marketing and sales advertising.

Strategic signal

In April 2011, PicApp was acquired by Lycos Internet, marking a significant exit for the content syndication platform. This acquisition highlights the strategic value placed on technology that enhances visual content engagement for publishers, indicating a consolidation trend in the digital media and advertising technology landscape.

Company Intelligence Q&A

When was PicApp acquired?

PicApp was acquired by Lycos Internet in April 2011.

Who founded PicApp?

PicApp was founded by Eyal Gura and Dror Ginzberg.

What was PicApp's primary business model?

PicApp operated with both B2B and B2C business models, providing content syndication services to publishers and new media.

What was the total capital raised by PicApp?

PicApp raised a total of $3.2 million across one funding round.