RealFace

Innovating Digital Authentication and User Interaction

Cyber Security
Acquired (Inactive) by Apple on Feb 2017 - closed due to acquisition
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Company Overview

Snapshot

Founded in June 2014 by Adi Eckhouse and Aviv Madar, RealFace operates with 1–10 employees. The company was acquired by Apple in February 2017, marking a significant exit for the facial recognition startup.

Business overview

RealFace specializes in developing frictionless face recognition technology for digital authentication and user interaction. The company's real-time software provides scalable face-recognition solutions for both businesses and consumers, ensuring secure and effortless user verification on mobile and PC platforms. RealFace also created the Pickeez app, which uses its recognition software to automatically select the best photos from various user platforms. The company operates within the Cyber Security sector, leveraging artificial intelligence, machine learning, and image recognition technologies.

Strategic signal

In February 2017, RealFace was acquired by Apple. This acquisition signals a strategic move by Apple to integrate advanced facial recognition capabilities, potentially enhancing security and user experience across its product ecosystem, and validates RealFace's innovative technology in the competitive identity security market.

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Company Intelligence Q&A

What was a significant corporate milestone for RealFace?
RealFace was acquired by Apple in February 2017, leading to its inactive status.
Who founded RealFace?
RealFace was founded by Adi Eckhouse and Aviv Madar in June 2014.
What is RealFace's primary area of technological expertise?
RealFace specializes in frictionless face recognition technology for digital authentication and user interaction, leveraging artificial intelligence, machine learning, and image recognition.
What product did RealFace develop for consumers?
RealFace developed the Pickeez app, which uses its facial recognition software to automatically select the best photos from a user's collection.
In which sector does RealFace primarily operate?
RealFace operates primarily in the Cyber Security sector, focusing on identity security solutions.
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