Pico

Company Overview

Snapshot

Founded in June 2016 by Asaf Nevo, Roi Mozer, and Aviv Paz, Pico operates with 1–10 employees. The company raised $5.4M across 4 funding rounds from 7 investors. In November 2022, Pico was acquired by Infront Lab.

Business overview

Pico is a data-driven marketing platform specializing in gathering and analyzing first-party data on engaged sports fans. The company's core technology leverages artificial intelligence to enable brands to efficiently reach target audiences, convert them into customers, and manage fan communication on social channels like Facebook Messenger. Pico serves the sports, media, and entertainment industries, operating within the business software sector, specifically focusing on sales & marketing solutions and advertising platforms.

Strategic signal

In November 2022, Pico was acquired by Infront Lab, marking a significant exit for the company. This acquisition signals a strategic consolidation within the sports technology and marketing landscape, indicating Infront Lab's intent to enhance its data-driven marketing capabilities and expand its reach within the sports fan engagement sector. For investors, this highlights the value placed on platforms that can effectively monetize and engage sports audiences through proprietary data and AI.

Company Intelligence Q&A

When was Pico acquired and by whom?

Pico was acquired by Infront Lab in November 2022.

Which investor led Pico's Seed round in January 2017?

In January 2017, Capital Innovators led.

What was the strategic focus of Pico's platform during the pandemic?

In May 2020, Pico's engagement tools were highlighted for helping sports clubs retain fan support even in the absence of live sports, demonstrating the platform's adaptability during challenging market conditions.