Pico
Data-driven Marketing Platform for Sports Fans
Company Overview
Snapshot
Founded in June 2016 by Asaf Nevo, Roi Mozer, and Aviv Paz, Pico operates with 1–10 employees. The company was acquired by Infront Lab in November 2022, marking a significant exit for the data-driven marketing platform.
Business overview
Pico provides a data-driven marketing platform designed for brands to collect and analyze first-party data from engaged sports fans. The company's core technology enables efficient targeting and conversion of audiences into transactional customers by creating comprehensive user profiles and enhancing them with actionable insights. Pico's platform facilitates fan communication on social channels like Facebook Messenger, before, during, and after sporting events, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
In November 2022, Pico was acquired by Infront Lab. This acquisition signals a strategic consolidation within the sports technology and marketing landscape, indicating Infront Lab's interest in enhancing its data-driven fan engagement capabilities and Pico's successful development of a valuable platform in this niche.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate milestone for Pico in late 2022?
- In November 2022, Pico was acquired by Infront Lab, leading to its inactive status.
- What type of funding did Pico receive in May 2019?
- In May 2019, Pico received convertible debt funding, with participation from Silverhorn Investment Advisors.