Pictarworld
Accessories for Enhancing Photography
Company Overview
Snapshot
Founded in January 2014 by Alona Komsky and Ohad Cohen, Pictarworld operated with 1–10 employees. The company secured funding across one round from one investor. In November 2021, Pictarworld announced a strategic partnership with Adorama, a leader in mobile photography solutions.
Business overview
Pictarworld, operating under the brand Pictar, developed camera accessories designed to enhance mobile photography by making it more comfortable and effective. The company created a mobile application that provides users with SLR-like control over their phone's camera, including exposure, zoom, ISO, and shutter-speed. Its product line included various gear such as straps, holders, cold shoes for external microphones and flashes, and classic tripod mounts, serving the Media & Entertainment Technologies sector.
Strategic signal
In November 2021, Pictarworld formed a strategic partnership with Adorama, a significant player in mobile photography solutions. This collaboration indicated a validation of Pictarworld's technology and market approach, suggesting a focus on expanding its reach and integrating its accessory ecosystem within a broader retail and professional photography context.
Company Intelligence Q&A
- What is Pictarworld's primary business?
- Pictarworld develops camera accessories and a mobile application to enhance mobile photography, providing users with advanced controls and ergonomic solutions for their smartphone cameras.
- When was Pictarworld founded and by whom?
- Pictarworld was founded in January 2014 by Alona Komsky and Ohad Cohen.
- What was a key strategic development for Pictarworld in late 2021?
- In November 2021, Pictarworld announced a strategic partnership with Adorama, a prominent company in mobile photography solutions.
- What kind of products does Pictarworld offer?
- Pictarworld offers a line of gear including straps, holders, cold shoes for external mics and flashes, and classic tripod mounts, alongside a mobile app for camera control.
- What is the status of Pictarworld?
- Pictarworld is non-active and ceased to operate in November 2022.