Pictarworld
Accessories for Enhancing Photography
Company Overview
Snapshot
Founded in January 2014 by Alona Komsky and Ohad Cohen, Pictarworld operates with 1–10 employees. The company secured funding from Kickstarter across one funding round. In November 2021, Pictarworld announced a strategic partnership with Adorama, a leader in mobile photography solutions.
Business overview
Pictarworld, operating in the Media & Entertainment Technologies sector, develops camera accessories under the Pictar brand. These accessories are designed to optimize equipment and enhance the comfort and effectiveness of photography. The company's core technology includes a mobile app that provides users with DSLR-like control over their phone's camera, managing features such as exposure, zoom, ISO, and shutter speed. Pictarworld serves consumers globally with a product line that includes straps, holders, cold shoes for external microphones and flashes, and classic tripod mounts.
Strategic signal
In November 2021, Pictarworld established a strategic partnership with Adorama, a prominent provider of mobile photography solutions. This collaboration is significant as it validates Pictarworld's position in the mobile photography market and suggests a strategic move to expand its reach and distribution channels through a recognized industry player. For investors, this signals a potential for increased market penetration and commercial growth through a strong partnership.
Log in to access full profile ›Company Intelligence Q&A
- What is Pictarworld's primary business?
- Pictarworld develops and markets camera accessories under the Pictar brand, designed to enhance mobile photography by providing users with advanced control and ergonomic solutions for their smartphone cameras.
- When was Pictarworld founded and by whom?
- Pictarworld was founded in January 2014 by Alona Komsky and Ohad Cohen.
- What significant partnership did Pictarworld announce in 2021?
- In November 2021, Pictarworld announced a strategic partnership with Adorama, a leader in mobile photography solutions, to expand its market presence.
- What is a key feature of Pictarworld's mobile app?
- The Pictar mobile app provides users with comprehensive control over their phone's camera, similar to an SLR, including adjustments for exposure, zoom, ISO, and shutter speed.
- What is the status of Pictarworld?
- Pictarworld is currently Non Active, having ceased to operate in November 2022.