Pixie

Company Overview

Snapshot

Founded in January 2011 by Ofer Friedman and Amir Bassan-Eskenazi, Pixie operates with 1–10 employees. The company has raised $24 million across two funding rounds from three investors. In July 2016, Pixie Technology opened its SDK to allow third parties to build location-aware services for consumer and enterprise customers.

Business overview

Pixie Technology provides an IoT tagging platform designed for locating objects. Its core technology, 'Location of Things,' involves attaching Pixie Points to devices and objects, giving them a unique identity detectable by the Pixie smartphone app. The app uses augmented reality to overlay real-time indications of an item's location, and can also alert users if a tagged item is left behind. The platform offers a private, inch-accurate, location-aware sensor network, enabling users to track, locate, and navigate to tagged items. Pixie also offers an open ecosystem for developers, manufacturers, and creative thinkers to build location-based applications, primarily serving the consumer market within the Industrial Technologies sector.

Strategic signal

In July 2016, Pixie Technology opened its SDK to third parties, enabling the development of location-aware services for both consumer and enterprise clients. This move signaled a strategic shift towards fostering an open ecosystem, potentially expanding the reach and application of its 'Location of Things' technology beyond its proprietary app. For investors, this indicated a growth strategy focused on platform leverage and broader market integration, moving beyond direct consumer product sales to enable a wider range of location-based solutions.

Company Intelligence Q&A

What is Pixie's primary offering?

Pixie Technology offers an IoT tagging platform for locating objects, utilizing its 'Location of Things' technology with Pixie Points and a smartphone app that provides augmented reality indications of item locations.

When was Pixie Technology founded?

Pixie Technology was founded in January 2011.

Who are the founders of Pixie Technology?

Pixie Technology was co-founded by Ofer Friedman and Amir Bassan-Eskenazi.

What was a key strategic development for Pixie Technology in 2016?

In July 2016, Pixie Technology opened its SDK to allow third parties to build location-aware services for consumer and enterprise customers.

Which investors participated in Pixie's funding round in July 2016?

In July 2016, Pixie received funding from investors including Spark Capital and OurCrowd.