Pixie
Object Tracking and Location Solution
Company Overview
Snapshot
Founded in January 2011 by Ofer Friedman and Amir Bassan-Eskenazi, Pixie operates with 1–10 employees. The company has raised $24M across two funding rounds from three investors. In July 2016, Pixie Technology opened its SDK to allow third parties to build location-aware services for consumer and enterprise customers.
Business overview
Pixie Technology offers an IoT tagging platform designed for locating objects. Its core technology, Location of Things, enables users to attach Pixie Points to devices, providing them with a unique identity detectable by the Pixie smartphone app. The app utilizes augmented reality with the device's camera to overlay real-time indications of an item's location. The platform also provides alerts if a tagged item is left behind. Pixie's location-aware sensor network is private and offers inch-level accuracy, allowing users to track, locate, and navigate to any item tagged with a Pixie Point. The company operates in the Industrial Technologies sector, serving consumers with its object tracking and indoor navigation solutions.
Strategic signal
In July 2016, Pixie Technology opened its SDK to third parties, enabling developers and manufacturers to build their own location-based applications and services. This move signaled a strategic shift towards fostering an open ecosystem, aiming to expand the utility and reach of its Location of Things technology beyond its proprietary app, thereby increasing its potential for integration into various consumer and enterprise solutions.
Log in to access full profile ›Company Intelligence Q&A
- What is Pixie's primary offering?
- Pixie Technology offers an IoT tagging platform for locating objects, utilizing Pixie Points and a smartphone app with augmented reality for real-time item tracking.
- When was Pixie founded and by whom?
- Pixie was founded in January 2011 by Ofer Friedman and Amir Bassan-Eskenazi.
- What was a significant strategic development for Pixie in 2016?
- In July 2016, Pixie Technology opened its SDK to allow third parties to build location-aware services for consumer and enterprise customers, expanding its platform's reach.
- How much capital has Pixie raised in total?
- Pixie has raised a total of $24M in funding.
- Which investors participated in Pixie's July 2016 funding round?
- In July 2016, Pixie received funding from investors including Spark Capital and OurCrowd.