Placer.ai

Foot Traffic Analysis for Location-based Insights

Business Software
Private

Company Overview

Snapshot

Founded in January 2013 by Noam Ben-Zvi, Oded Fossfeld, and Zohar Bar-Yehuda, Placer.ai has grown to over 700 employees. The company has raised $241 million across 7 funding rounds from 28 investors. In August 2024, Placer.ai secured a $75 million funding round, achieving a $1.5 billion valuation and reaching $100 million in annual recurring revenue.

Business overview

Placer.ai provides location-based insights by analyzing foot traffic data from millions of consumers. The company's core technology utilizes a mobile SDK to collect background data and patent-pending location data-mining algorithms to deliver accurate insights into offline consumer behavior. Placer.ai serves various markets, including retailers, municipalities, and hotels, helping them understand churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking. The company operates within the Business Software sector, focusing on sales and marketing solutions, advertising platforms, and leveraging artificial intelligence and geolocation technologies.

Strategic signal

In January 2025, Placer.ai announced an 18% workforce reduction, signaling a strategic shift towards cost efficiency and a more focused growth strategy. This move indicates the company is adapting its operational structure to optimize resources and streamline its path to profitability, which could be a positive signal for investors looking for disciplined growth in a challenging economic environment.

Company Intelligence Q&A

What was Placer.ai's valuation and ARR following its August 2024 funding round?
In August 2024, Placer.ai achieved a $1.5 billion valuation and reached $100 million in annual recurring revenue (ARR) following a $75 million funding round.
Which investors participated in the August 2024 funding round?
The August 2024 funding round included investments from Lachy Groom and WndrCo, among others.
What strategic change did Placer.ai implement in January 2025?
In January 2025, Placer.ai reduced its workforce by 18%, prioritizing cost efficiency and a more focused growth strategy.
When did Placer.ai raise its Series C funding round?
Placer.ai raised its Series C funding round in January 2022, with participation from investors such as Josh Buckley and Fifth Wall.
Which investors participated in Placer.ai's Series B funding round in April 2021?
The Series B funding round in April 2021 included investments from Josh Buckley.

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