PLAY.WORKS

Company Overview

Snapshot

Founded in December 2016, PLAY.WORKS is a Media & Entertainment Technologies company with 51–200 employees. The company has secured $2.32M in total capital across one funding round from Vala Capital. In January 2025, PLAY.WORKS announced a partnership with Khaby Lame, a prominent TikTok creator, to bring content to its Connected TV network.

Business overview

PLAY.WORKS develops and publishes games for a network of over 200 million televisions through its proprietary platform. The company's technology enables the distribution of an extensive library of games and video content across major platforms such as Comcast, Cox, Videotron, Rogers, Sky, British Telecom, Vizio, and Samsung, serving pay TV platforms in North America and the UK. Operating within the Media & Entertainment Technologies sector, PLAY.WORKS focuses on digital content engagement and entertainment, specifically targeting the gaming industry, mobile gaming, and consumers.

Strategic signal

In January 2025, PLAY.WORKS announced a strategic partnership with Khaby Lame, a leading TikTok creator, to feature his content on its Connected TV (CTV) network. This collaboration is significant as it leverages a massive social media personality to drive engagement and expand the audience for PLAY.WORKS' games and original TV channels on CTV, signaling a strong focus on content diversification and influencer-led growth strategies to investors.

Company Intelligence Q&A

What is PLAY.WORKS' primary business?

PLAY.WORKS develops and publishes games across a network of over 200 million televisions via its platform, providing an extensive library of games and video content to Connected TV (CTV) platforms.

When was PLAY.WORKS founded?

PLAY.WORKS was founded in December 2016.

Which platforms does PLAY.WORKS' content reach?

PLAY.WORKS' content is available on major platforms including Comcast, Cox, Videotron, Rogers, Sky, British Telecom, Vizio, and Samsung, serving pay TV platforms in North America and the UK.

What significant partnership did PLAY.WORKS announce in early 2025?

In January 2025, PLAY.WORKS announced a partnership with Khaby Lame, a prominent TikTok creator, to bring his content to the PLAY.WORKS network on Connected TV.