Playgorithm

Company Overview

Snapshot

Founded in March 2017 by Yossi Doron, Adi Tiko Tal, Chen Malka, and Idan Ptichi, Playgorithm operates with 1–10 employees. The company raised $375,000 across two funding rounds from three investors. Playgorithm was acquired by Natural Intelligence in December 2019.

Business overview

Playgorithm developed a SaaS content gamification platform designed to create new monetization, eCommerce, distribution, content marketing, and data solutions for publishers and brands. Its platform enables social engagement based on users' content consumption habits, offering various game units to boost dwell time, revenue, and content enrichment. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools.

Strategic signal

In February 2018, Playgorithm joined the Intango AdTech Accelerator. This move signaled a strategic focus on leveraging accelerator resources to enhance engagement and user value within the ad-tech ecosystem, aiming to refine its content gamification platform for broader market adoption and improved performance.

Company Intelligence Q&A

When was Playgorithm founded?

Playgorithm was founded in March 2017 by Yossi Doron, Adi Tiko Tal, Chen Malka, and Idan Ptichi.

What is Playgorithm's primary business?

Playgorithm provides a SaaS content gamification platform that offers monetization, eCommerce, distribution, content marketing, and data solutions for publishers and brands.

When was Playgorithm acquired and by whom?

Playgorithm was acquired by Natural Intelligence in December 2019.

Did Playgorithm participate in any accelerator programs?

In February 2018, Playgorithm joined the Intango AdTech Accelerator to boost engagement and user value.