Playgorithm

Company Overview

Snapshot

Founded in March 2017 by Yossi Doron, Adi Tiko Tal, Chen Malka, and Idan Ptichi, Playgorithm operated with 1–10 employees. The company raised $375,000 across two funding rounds from three investors. Playgorithm was acquired by Natural Intelligence in December 2019.

Business overview

Playgorithm developed a SaaS content gamification platform designed to create new monetization, eCommerce, distribution, content marketing, and data solutions for publishers and brands. Its platforms enable social engagement based on users' content consumption habits, offering various game units that boost dwell time, revenue, and content enrichment. The company operates in the Business Software sector, specifically within Sales & Marketing Solutions, Advertising Platforms, and e-Commerce Tools, serving enterprise and professional services customers in marketing and sales, particularly in advertising.

Strategic signal

In February 2018, Playgorithm joined the Intango AdTech Accelerator to enhance engagement and user value. This move signaled a strategic effort to leverage accelerator resources for product development and market penetration, aiming to boost the company's offerings in content gamification and monetization.

Company Intelligence Q&A

When was Playgorithm founded?

Playgorithm was founded in March 2017.

Who were the founders of Playgorithm?

Playgorithm was founded by Yossi Doron, Adi Tiko Tal, Chen Malka, and Idan Ptichi.

What was Playgorithm's total capital raised?

Playgorithm raised a total of $375,000 across two funding rounds.

What was a key strategic partnership for Playgorithm?

In February 2018, Playgorithm joined the Intango AdTech Accelerator to boost engagement and user value.