Pointer Telocation Systems

Company Overview

Snapshot

Founded in July 1991, Pointer Telocation Systems operates with 51–200 employees. The company was acquired by PowerFleet in October 2019, leading to its delisting from NASDAQ and TASE in December 2022.

Business overview

Pointer Telocation Systems provides software-as-a-service technology and mobile resource management services for vehicle fleets, serving the fleet, automotive, insurance, cargo, and public safety industries. Its core offerings include location-based software solutions for fleet management, driver safety, vehicle security, stolen vehicle recovery, asset tracking, and roadside assistance. Through its Technology Division Cellocator, the company specializes in developing and manufacturing hardware and software for fleet optimization, wireless vehicle security, communication and control systems, and machine-to-machine and IoT wireless data communications systems. Pointer Telocation Systems operates in sectors such as Automotive & Mobility Technologies, Urban Mobility, and Autonomous & Connected, leveraging IoT, Artificial Intelligence, and Machine Learning.

Strategic signal

In February 2021, Pointer Telocation Systems, as a subsidiary of PowerFleet, powered the Israeli pharmaceutical and food market with its IoT solutions. This highlights the company's continued strategic importance within its acquiring parent's ecosystem and its capability to deploy its telematics and IoT expertise into critical logistics and supply chain sectors, signaling ongoing operational relevance and market penetration.

Company Intelligence Q&A

What was a significant strategic development for Pointer Telocation Systems in 2018?

In May 2018, Pointer Telocation Systems announced a collaboration with Microsoft Israel to develop a deep learning AI system focused on driver behavior, enhancing its offerings in fleet and driver safety.

When was Pointer Telocation Systems acquired and by whom?

Pointer Telocation Systems was acquired by I.D. Systems (now PowerFleet) in October 2019 for $140 million, transitioning its status to an inactive subsidiary.

What was a key project announced by Pointer Telocation Systems in the United States?

In January 2017, Pointer Telocation Systems announced a large-scale driver behavior project in the United States, involving a fleet covering 4,000 cars, demonstrating its market reach and solution capabilities.

What role did Pointer Telocation Systems play in the Israeli pharmaceutical and food market?

In February 2021, as a subsidiary of PowerFleet, Pointer Telocation Systems provided its IoT solutions to power the Israeli pharmaceutical and food market, supporting critical logistics and supply chain operations.

When was Pointer Telocation Systems delisted from stock exchanges?

Pointer Telocation Systems was delisted from both NASDAQ and TASE in December 2022, following its acquisition by PowerFleet in October 2019.