Pointer Telocation Systems provides software-as-a-service technology for the fleet, automotive, insurance, cargo, and public safety industries, as well as mobile resource management services for vehicle fleets. The company offers a wide range of predominantly location-based software solutions such as fleet management, fleet and driver safety, vehicle security and stolen vehicle recovery, asset tracking, and roadside assistance.

Pointer Telocation's Technology Division Cellocator is a telematics solutions provider with a suite of solutions for fleet management, car and driver safety, vehicle security, and asset management. Cellocator specializes in developing and manufacturing hardware and software for fleet optimization, wireless vehicle security, communication and control systems, and machine-to-machine and IoT wireless data communications systems.

Pointer is part of global IIoT company PowerFleet.