Preciate

Company Overview

Snapshot

Founded in February 2018 by Eyal Fisher and Avi Naor, Preciate operated with 1–10 employees. The company focused on customer engagement using facial recognition and personalization analytics. In November 2021, Preciate ceased operations.

Business overview

Preciate developed a customer engagement platform leveraging facial recognition and personalization analytics to foster more intimate and value-added relationships between retailers and their customers. The company's core technology enabled customized shopping experiences through facial recognition, serving the retail and commerce sectors by focusing on in-store digitalization, customer retention, and point-of-sale solutions.

Strategic signal

In November 2021, Preciate ceased its operations. This event signals a significant shift in the company's trajectory, indicating that its efforts to apply facial ID to retailing and revolutionize customer engagement did not achieve sustainable commercial viability, leading to its shutdown.

Company Intelligence Q&A

What was Preciate's primary focus?

Preciate focused on developing a customer engagement platform that utilized facial recognition and personalization analytics to create more intimate relationships between retailers and their customers.

When was Preciate founded and by whom?

Preciate was founded in February 2018 by Eyal Fisher and Avi Naor.

What was the status of Preciate as of November 2021?

In November 2021, Preciate ceased to operate.

What technology did Preciate utilize for its platform?

Preciate's platform enabled customized shopping experiences through facial recognition technology.

Which market did Preciate primarily target?

Preciate primarily targeted the retail sector, aiming to enhance in-store customer experiences and personalization.