PrimeSense
Software and Hardware for Smart Devices
Company Overview
Snapshot
Founded in May 2005 by Aviad Maizels, PrimeSense operated with 51–200 employees. The company was acquired by Apple in January 2014, marking a significant exit in the industrial technologies sector.
Business overview
PrimeSense specializes in natural interaction and 3D sensing solutions, enabling devices to perceive environments and facilitate intuitive human-device interaction. The company's core technology includes the PS1080 System on Chip, PrimeSense 3D sensor, NITE middleware, and cross-platform software. PrimeSense serves consumer and commercial markets, including home computing, interactive entertainment, consumer electronics, robotics, and industrial applications, operating within the Industrial Technologies sector.
Strategic signal
In November 2013, Apple acquired PrimeSense, a move that signaled Apple's strategic interest in integrating advanced 3D sensing and natural interaction technologies into its product ecosystem. This acquisition highlighted the increasing importance of sophisticated sensor technology for future consumer electronics and smart devices, validating PrimeSense's innovative approach in the market.
Log in to access full profile ›Company Intelligence Q&A
- What was PrimeSense's exit event?
- PrimeSense was acquired by Apple in January 2014. The company subsequently closed due to this acquisition.
- Who founded PrimeSense?
- PrimeSense was founded by Aviad Maizels in May 2005.
- What was the strategic rationale behind Apple's acquisition of PrimeSense?
- In November 2013, Forbes reported on Apple's acquisition of PrimeSense, indicating Apple's interest in the company's natural interaction and 3D sensing solutions for potential integration into its smart home and other device initiatives.
- Which investor participated in PrimeSense's Series B funding round?
- In May 2008, Canaan Partners Israel participated in PrimeSense's Series B funding round.