Proply

Company Overview

Snapshot

Founded in January 2026 by Ron Novotny and Ofer Shor, Proply operates with 1–10 employees. The company is currently in its Pre-Funding stage, developing an AI-based decision engine for the Israeli real estate market. In April 2026, Proply launched its AI-based decision engine, marking a significant step in its market entry.

Business overview

Proply, operating under the Anglo Saxon real estate network via asplusai.com, provides an AI-based decision-support platform for individuals navigating real estate and mortgage decisions in Israel. The company's core technology combines fresh market data, proprietary algorithms, and human real estate expertise to help users model new mortgages, refinance existing loans, plan property purchases, evaluate asking prices, and design investment strategies. It serves the Israeli real estate market, focusing on proptech and decision-support solutions for both B2B and B2C segments.

Strategic signal

In April 2026, Proply launched its AI-based decision engine in Israel, a significant development for the local real estate market. This launch indicates the company's readiness to provide advanced tools for property and mortgage decision-making, signaling a move towards greater transparency and data-driven insights for investors and homebuyers in the region.

Company Intelligence Q&A

When was Proply founded?

Proply was founded in January 2026.

Who are the founders of Proply?

The co-founders of Proply are Ron Novotny and Ofer Shor.

What is Proply's primary focus?

Proply focuses on providing an AI-based decision engine for real estate, mortgages, and property investments in Israel.

What significant product launch did Proply make recently?

In April 2026, Proply launched its AI-based decision engine in Israel, designed to assist with real estate and mortgage decisions.

Which markets does Proply serve?

Proply primarily serves the geomarket of Israel.