Protected Media
Advertising Fraud Prevention
Company Overview
Snapshot
Founded in July 2014 by Asaf Greiner and Zac Sadan, Protected Media operated with 11–50 employees. The company secured funding across one disclosed round from three investors, and was acquired by Flashtalking in February 2021.
Business overview
Protected Media specializes in fighting online advertising fraud across display, mobile, and video formats. The company's core technology provides clients with real-time insights through a multilayered, click-based ad protection system that verifies actual installations, ensuring advertisers pay only for genuine user engagement. Serving the Media & Entertainment Technologies sector, Protected Media operates within the advertising platforms and digital content distribution categories, primarily targeting enterprise and professional services in the advertising market within the United States.
Strategic signal
In February 2021, Protected Media was acquired by Flashtalking, a move that bolstered Flashtalking's OTT fraud detection services. This acquisition signals a consolidation within the ad tech industry, with a focus on enhancing fraud prevention capabilities, particularly in the rapidly growing Connected TV (CTV) space. For investors, this indicates the strategic value of specialized ad fraud solutions and the potential for exits through acquisition by larger platforms seeking to strengthen their offerings.
Log in to access full profile ›Company Intelligence Q&A
- What is Protected Media's primary focus?
- Protected Media focuses on fighting online advertising fraud by adding a protective layer to every ad, providing clients with critical, real-time insights across display, mobile, and video.
- When was Protected Media acquired by Flashtalking?
- Protected Media was acquired by Flashtalking in February 2021 to bolster its OTT fraud detection services.
- Which company acquired Protected Media in July 2021?
- Protected Media was acquired by MediaOcean in July 2021, leading to its inactive status.
- What was a key partnership for Protected Media in January 2021?
- In January 2021, Protected Media partnered with SelectMedia to address fraudulent traffic in the CTV space.
- What was the outcome of Protected Media's participation in the CYBERSTORM competition?
- In June 2016, Protected Media's cybersecurity solution for ad fraud won the CYBERSTORM competition.