Protected Media

Company Overview

Snapshot

Founded in July 2014 by Asaf Greiner and Zac Sadan, Protected Media operated with 11–50 employees. The company was acquired by MediaOcean in July 2021, marking a significant exit in the ad fraud prevention sector.

Business overview

Protected Media develops solutions to combat online advertising fraud across display, mobile, and video formats. The company's core technology provides a multilayered ad protection system that offers real-time insights by verifying ad installations and clicks. Serving clients in the United States, Protected Media operates within the Media & Entertainment Technologies sector, focusing on ensuring advertisers pay only for legitimate user engagement.

Strategic signal

In February 2021, Protected Media was acquired by Flashtalking to enhance its OTT fraud detection services. This acquisition signaled a strategic move to integrate advanced fraud prevention capabilities into broader ad-serving platforms, addressing the growing need for trust and transparency in digital advertising, particularly within the connected TV (CTV) space.

Company Intelligence Q&A

What is Protected Media's primary focus?

Protected Media focuses on fighting online advertising fraud by adding a protective layer to every ad, providing clients with critical, real-time insights across display, mobile, and video.

When was Protected Media acquired by Flashtalking?

Protected Media was acquired by Flashtalking in February 2021 to bolster its OTT fraud detection services.

Which company acquired Protected Media in July 2021?

Protected Media was acquired by MediaOcean in July 2021, leading to its inactive status.

What was a key partnership for Protected Media in January 2021?

In January 2021, Protected Media partnered with SelectMedia to address fraudulent traffic in the CTV space.

What was the outcome of Protected Media's participation in the CYBERSTORM competition?

In June 2016, Protected Media's cybersecurity solution for ad fraud won the CYBERSTORM competition.