Protected Media

Advertising Fraud Prevention

Media & Entertainment Technologies
Acquired (Inactive) by MediaOcean on Jul 2021 - closed due to acquisition

Company Overview

Snapshot

Founded in July 2014 by Asaf Greiner and Zac Sadan, Protected Media operated with 11–50 employees. The company was acquired by MediaOcean in July 2021, marking a significant exit in the ad fraud prevention space.

Business overview

Protected Media developed solutions to combat online advertising fraud across display, mobile, and video platforms. The company's core technology provided critical, real-time insights through a multilayered, click-based ad protection system, ensuring clients paid only for actual users. Operating within the Media & Entertainment Technologies sector, Protected Media served the advertising industry, particularly in the United States, focusing on cyber-security, bot-detection, and anti-fraud solutions for advertisers and game developers.

Strategic signal

In February 2021, Protected Media was acquired by Flashtalking, a move that bolstered Flashtalking's OTT fraud detection services. This acquisition signaled market consolidation in ad tech, emphasizing the growing importance of robust fraud prevention capabilities, especially in the rapidly expanding over-the-top (OTT) content space, and validated Protected Media's specialized technology.

Company Intelligence Q&A

What was a significant exit event for Protected Media?
Protected Media was acquired by MediaOcean in July 2021, leading to its current inactive status.
Which company acquired Protected Media to enhance its OTT fraud detection?
Protected Media was acquired by Flashtalking in February 2021 to bolster its OTT fraud detection services.
When did Protected Media expand its global footprint with a New York-based management team?
In October 2017, Protected Media expanded its global footprint with a New York-based management team.
What partnership did Protected Media announce in March 2018?
In March 2018, Smaato partnered with Protected Media to ensure the quality of online advertising and protect advertiser budgets.
What product did Protected Media launch in September 2019?
In September 2019, Protected Media launched a new OTT traffic verification SDK, as reported by Digital TV Europe.

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