Point Of View

Tools for Lightroom and Photoshop

Media & Entertainment Technologies
Non Active, Sep 2022 ceased to operate

Company Overview

Snapshot

Founded in July 2010 by Tal Ninio and Max Penson, Point Of View operates with 1–10 employees. The company specializes in creating tools for photo editing software. In November 2019, Adobe announced its Photoshop Camera App with real-time editing, a development relevant to the broader market Point Of View serves.

Business overview

Point Of View develops a range of filters for Adobe Lightroom and Photoshop, designed to enhance user efficiency and facilitate the creation of professional-grade images. The company's core technology focuses on providing tricks and workarounds to boost productivity while maintaining high product quality. It serves the global market, targeting consumers, professionals, and freelancers within the Media & Entertainment Technologies sector, particularly those engaged in photo editing and design.

Strategic signal

In November 2019, Adobe announced its Photoshop Camera App, featuring real-time editing capabilities. This development signaled a significant shift in the photo editing software landscape, indicating a move towards more integrated and real-time solutions. For companies like Point Of View, which specialize in complementary tools for Adobe products, this suggests a market trend towards advanced in-app functionalities and potential opportunities for integration or adaptation.

Company Intelligence Q&A

When was Point Of View founded?
Point Of View was founded in July 2010.
Who are the founders of Point Of View?
Point Of View was co-founded by Tal Ninio and Max Penson.
What is the primary focus of Point Of View's products?
Point Of View focuses on creating filters and tools to enhance efficiency and creativity for users of Adobe Lightroom and Photoshop.
What significant market development occurred in November 2019 related to Point Of View's industry?
In November 2019, Adobe announced its Photoshop Camera App, which introduced real-time editing features to the market.
What is the status of Point Of View?
Point Of View ceased to operate in September 2022.

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