PubPlus

Revenue Attribution Platform for Content Publishers

Business Software
Acquired by ClearPier on May, 2022

Company Overview

Snapshot

Founded in November 2016 by Gil Bar-Tur, PubPlus operated with 51–200 employees. The company was acquired by ClearPier in May 2022.

Business overview

PubPlus offers a revenue attribution solution designed to help content publishers optimize their distribution spend, ad revenue, and user engagement. The company's platform aggregates publisher data to attribute ad revenue to marketing spend, providing insights to maximize growth and profitability. PubPlus enables publishers to identify and halt underperforming content distribution campaigns while scaling profitable ones, thereby improving return on investment. It operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving professionals, website owners, online retailers, and the publishing industry globally.

Strategic signal

In May 2022, PubPlus was acquired by ClearPier for $60 million. This acquisition signals a strategic consolidation within the adtech landscape, indicating ClearPier's intent to enhance its offerings with PubPlus's revenue attribution capabilities and expand its market reach. For investors, this event demonstrates a successful exit for PubPlus and highlights the continued value placed on sophisticated adtech solutions that drive publisher profitability and engagement.

Company Intelligence Q&A

What was a significant corporate milestone for PubPlus?
In May 2022, PubPlus was acquired by ClearPier for $60 million, marking a significant exit for the company.
When was PubPlus founded and by whom?
PubPlus was founded in November 2016 by Gil Bar-Tur.
What is PubPlus's core offering?
PubPlus provides a revenue attribution platform that helps content publishers maximize their content distribution spend, ad revenue, and user engagement by aggregating data and attributing ad revenue to marketing efforts.
What recognition did PubPlus receive in October 2019?
In October 2019, PubPlus was certified as a Snapchat Ads Partner, enhancing its capabilities in content distribution and advertising.
What initiative did PubPlus launch in December 2019?
In December 2019, PubPlus launched the PubPlus Lab, establishing a center of excellence and R&D for profitable publishing in the post-organic era.

External links