PureSight

Digital Parenting Toolbox

Cyber Security
Acquired by Boston Communications Group on May, 2005

Company Overview

Snapshot

Founded in January 1998 by Royi Cohen, PureSight operates with 11–50 employees. The company raised a total of $3.1 million across one funding round from one investor. PureSight was acquired by Boston Communications Group in May 2005.

Business overview

PureSight Technologies develops software and tools designed to create a safe online environment for children. The company's core products, including PureSight Multi, iKEEPER Mobile, and SURFIE, utilize proprietary Active Chat Inspector (ACI) and Active Content Recognition (ACR) technologies to protect children from cyberbullying, online predators, and inappropriate content on PCs and mobile devices. PureSight serves the consumer market, specifically parents and families, operating within the Cyber Security sector, with a focus on Application & Website Security, leveraging Artificial Intelligence and Machine Learning.

Strategic signal

In May 2020, news highlighted that children spending more time online created new opportunities for predators, underscoring the continued relevance and demand for PureSight's digital parenting and online safety solutions. This signals a persistent market need for robust cyber security tools focused on child protection, validating the company's foundational mission even after its acquisition.

Company Intelligence Q&A

When was PureSight founded?
PureSight was founded in January 1998.
Who founded PureSight?
PureSight was founded by Royi Cohen.
What is PureSight's primary focus?
PureSight Technologies is dedicated to providing a safe online environment for children, helping parents protect them from cyber bullies, internet predators, and unsolicited adult-oriented websites.
What technologies does PureSight utilize?
PureSight's tools are based on two proprietary technologies: Active Chat Inspector (ACI), which identifies and blocks undesirable contacts and harmful discussions, and Active Content Recognition (ACR), which dynamically classifies and blocks undesirable websites.
When was PureSight acquired?
PureSight was acquired by Boston Communications Group in May 2005.

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