Pursway

Audience Targeting Platform

Business Software

Acquired (Inactive) by IPG on Sep 2015 - closed due to acquisition

Company Overview

Snapshot

Founded in November 2005 by Ran Shaul and Guy Gildor, Pursway operated with 1–10 employees. The company raised $17.1 million across 3 funding rounds from 3 investors before being acquired by IPG in September 2015.

Business overview

Pursway developed an audience targeting platform that enabled consumer-facing organizations to expand their target audience by identifying individuals with strong social affinity to their brands. The company utilized a proprietary database mapping relationships between over 150 million North American consumers, leveraging machine learning and anti-terrorism techniques to analyze vast amounts of data from open sources. This technology accurately identified real-life connections to create human networks, allowing clients in telecommunications, retail, and financial services to extend their marketing reach to friends of their existing audiences. Pursway operated within the Business Software, Sales & Marketing Solutions, and Advertising Platforms sectors, with core technologies in Artificial Intelligence and Machine Learning.

Strategic signal

Pursway's acquisition by IPG in September 2015 marked a significant exit for the company, indicating the strategic value of its audience targeting technology within the advertising and marketing industry. This event highlights the demand for advanced data-driven solutions that can enhance marketing reach and identify social influencers, validating Pursway's approach to leveraging real-life social connections for commercial purposes.

Company Intelligence Q&A

What is Pursway's primary business?: Pursway provides an audience targeting platform that helps consumer-facing organizations scale their marketing efforts by identifying individuals with strong social connections to their brand, utilizing machine learning to map relationships between consumers.
When was Pursway founded and by whom?: Pursway was founded in November 2005 by Ran Shaul and Guy Gildor.
How much capital did Pursway raise in total?: Pursway raised a total of $17.1 million across 3 funding rounds, with the latest round in October 2013.
Which investors participated in Pursway's funding rounds?: Investors in Pursway's funding rounds included Amiti Ventures and Battery Ventures.

External links

Pursway — full profile (machine-readable)

Pursway empowers consumer-facing organizations to scale their target audience by identifying like minded individuals with a strong social affinity to their brand. Using our solutions, leading global organizations in telecommunications, retail, and financial services extend their marketing reach to the friends of their audiences. Pursway has developed a proprietary database that maps relationships between more than 150 million North American consumers. Leveraging machine learning, anti-terrorism techniques, Pursway is able to analyze billions of pieces of data from thousands of open data sources and connect the dots. The technology platform accurately determines who is a real-life friend of whom while matching entities to create a human network in which real-life connections are identified. We have sufficient transactional evidence that friends really do buy what their friends buy. Since we have the unique ability to identify the best friends of your target audience, we can extend your marketing reach to target the best friends of your best audiences.

Facts
Name	Pursway
One-liner	Audience Targeting Platform
Type	Startup
Primary sector	Business Software
Founded	2005
Employees	1-10
Employees (exact)	6
HQ / location	Herzliya, Sderot Abba Eban 15, Herzliya, Israel, Center District
Product stage	Released
LinkedIn	https://www.linkedin.com/company/874160
Crunchbase	pursway
IL Registrar	513749911

Facts

Name

Pursway

One-liner

Audience Targeting Platform

Type

Startup

Primary sector

Business Software

Founded

2005

Employees

1-10

Employees (exact)

HQ / location

Herzliya, Sderot Abba Eban 15, Herzliya, Israel, Center District

Product stage

Released

https://www.linkedin.com/company/874160

Crunchbase

pursway

IL Registrar

513749911

Classification
Sectors	Business Software, Sales & Marketing Solutions, Advertising Platforms
Core technology	Artificial Intelligence, Machine Learning, Platforms & Interfaces, Web
Target customers	Communication Services, Diversified Telecommunication Services, Financial Services, Commerce & Retail
Business models	B2B
Tags	targeting, social-networks, software-applications, advertising, audience-targeting, big-data, machine-learning, marketing

Classification

Sectors

Business Software, Sales & Marketing Solutions, Advertising Platforms

Core technology

Artificial Intelligence, Machine Learning, Platforms & Interfaces, Web

Target customers

Communication Services, Diversified Telecommunication Services, Financial Services, Commerce & Retail

Business models

B2B

Date	Round	Amount	Investors
Oct 2013	B Round	$7.2M	Amiti Ventures, Battery Ventures, Globespan Capital Partners
Oct 2011	B Round	$1.4M	Battery Ventures, Globespan Capital Partners
Feb 2010	A Round	$8.5M	Globespan Capital Partners, Battery Ventures

Name	Role	Founder
Ran Shaul	Co-founder and CCO	yes
Guy Gildor	Co-founder and CTO	yes
Eitan Horwitz	VP Customer Analytics

Date	Source	Summary
Sep 20, 2015	www.geektime.com	http://www.geektime.com/2015/09/20/ipg-buys-out-israeli-pursway-for-lackluster-price-and-lets-go-most-employees/
Aug 12, 2014	venturebeat.com	With software from Israeli intelligence, Pursway sends your real world friends' names to marketers
Oct 3, 2013	techcrunch.com	Pursway Raises $7.2M To Help Marketers Find Social Influencers

Pursway

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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