Pursway

Company Overview

Snapshot

Founded in November 2005 by Ran Shaul and Guy Gildor, Pursway operated with 1–10 employees. The company raised $17.1 million across 3 funding rounds from 3 investors before being acquired by IPG in September 2015.

Business overview

Pursway developed an audience targeting platform that enabled consumer-facing organizations to expand their target audience by identifying like-minded individuals with strong social affinities to their brands. The company utilized a proprietary database mapping relationships between over 150 million North American consumers, leveraging machine learning and anti-terrorism techniques to analyze vast amounts of data from open sources. This technology allowed Pursway to identify real-life connections and extend marketing reach to the friends of target audiences, primarily serving clients in telecommunications, retail, and financial services within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In September 2015, Pursway was acquired by IPG. This acquisition marked an exit for the company, integrating its audience targeting capabilities into a larger marketing and advertising conglomerate. The event signals the strategic value of Pursway's technology in enhancing marketing reach and consumer insights for a global advertising firm.

Company Intelligence Q&A

When was Pursway acquired?

Pursway was acquired by IPG in September 2015.

What was Pursway's total capital raised?

Pursway raised a total of $17.1 million across its funding rounds.

Which investors participated in Pursway's funding rounds?

Pursway received funding from investors including Amiti Ventures and Battery Ventures.

What was a key funding event for Pursway?

In October 2013, Pursway secured a funding round with participation from Amiti Ventures.

Who are the founders of Pursway?

Pursway was founded by Ran Shaul and Guy Gildor.