PushApps

Company Overview

Snapshot

Founded in January 2014 by Asaf Ron, Eliran Lazar, Ortal Hagoel, and Orr Chen, PushApps operated with 1-10 employees. The company raised a total of $1.23M across two funding rounds from one investor. PushApps was acquired by AirPush in March 2018.

Business overview

PushApps developed a multiplatform content-promotion solution designed to transform standard push notifications into a profitable revenue channel for mobile applications. Its core technology enabled publishers to control content sharing, promote paid content, and utilize automated content recommendations to increase click-through rates and user engagement without spamming. The company operated within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the global market.

Strategic signal

PushApps was acquired by AirPush in March 2018, marking an exit for the company. This acquisition indicates a strategic consolidation within the mobile advertising and notification enrichment market, suggesting that PushApps' technology and platform were seen as valuable assets for expanding AirPush's capabilities. For investors, this signals the potential for successful exits in the mobile monetization space, particularly for solutions that enhance user engagement and revenue generation through existing communication channels.

Company Intelligence Q&A

When was PushApps founded?

PushApps was founded in January 2014.

Who were the founders of PushApps?

PushApps was founded by Asaf Ron, Eliran Lazar, Ortal Hagoel, and Orr Chen.

What is PushApps' primary business?

PushApps developed a multiplatform content-promotion solution that transforms regular push notifications into a profitable revenue channel for mobile apps, offering automated content recommendations.

When was PushApps acquired?

PushApps was acquired by AirPush in March 2018.

How much capital did PushApps raise?

PushApps raised a total of $1.23M across two funding rounds.