Qlika
Enabling advertisers to optimize their campaigns
Company Overview
Snapshot
Founded in January 2012 by Omri Morgenshtern, Qlika operates with 1–10 employees. The company secured funding from 4 investors, with Hillsven Capital identified as a lead investor. Qlika was acquired by Priceline Group in March 2014.
Business overview
Qlika provides a platform that enables advertisers to manage and optimize their campaigns across various local markets, segments, and media channels. Its core technology allows for the management and optimization of millions of micro-campaigns without requiring an expansion of existing marketing teams. The company serves the advertising industry, focusing on campaign management and optimization within the Business Software sector.
Strategic signal
In March 2014, Qlika was acquired by Priceline Group, indicating a strategic move by a major player in the travel industry to integrate micro-targeting capabilities. This acquisition highlights the value placed on Qlika's technology for optimizing advertising campaigns, suggesting a market trend towards more granular and efficient ad spending strategies.
Log in to access full profile ›Company Intelligence Q&A
- When was Qlika founded?
- Qlika was founded in January 2012 by Omri Morgenshtern.
- What is Qlika's primary business?
- Qlika provides a platform for advertisers to manage and optimize their campaigns across local markets, segments, and media channels, enabling efficient management of micro-campaigns.
- Who acquired Qlika?
- Qlika was acquired by Priceline Group in March 2014.
- Which investor led Qlika's funding round?
- Hillsven Capital led Qlika's funding round in October 2013, which raised $1.7 million.
- What is the status of Qlika?
- Qlika is currently inactive, having been acquired by Priceline Group in March 2014.