Qlika

Company Overview

Snapshot

Founded in January 2012 by Omri Morgenshtern, Qlika operated with 1–10 employees. The company raised $1.7 million across one funding round from 4 investors, with Hillsven Capital identified as a lead investor. Qlika was acquired by Priceline Group in March 2014.

Business overview

Qlika provides a platform designed to enable advertisers to manage and optimize their campaigns across various local markets, segments, and media channels. Its core technology empowers businesses to handle millions of micro-campaigns without expanding their existing marketing teams. The company serves the advertising industry, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In March 2014, Qlika was acquired by Priceline Group. This acquisition highlights the strategic value of Qlika's micro-targeting and campaign optimization technology within the travel and e-commerce sectors, signaling a successful exit for the startup and integration into a larger corporate entity.

Company Intelligence Q&A

When was Qlika founded?

Qlika was founded in January 2012.

Who founded Qlika?

Qlika was founded by Omri Morgenshtern.

What was a significant financial event for Qlika?

In October 2013, Qlika raised $1.7 million in a funding round, with Hillsven Capital leading the investment.

When was Qlika acquired and by whom?

Qlika was acquired by Priceline Group in March 2014.

What is Qlika's primary business focus?

Qlika focuses on enabling advertisers to manage and optimize their campaigns for local markets, segments, and media channels, particularly for micro-campaigns.