Apester

Interactive Content Engagement

Business Software

Private

Company Overview

Snapshot

Founded in January 2011 by Moti Cohen and Daniel Zadok, Apester operates with 11–50 employees. The company has raised $18.1M across 5 funding rounds from 13 investors.

Business overview

Apester provides an online marketing solution designed to enhance content engagement for publishers and content creators. The company's core technology involves interactive units that integrate users into the storytelling process, leveraging a user-sentiment algorithm to guide readers through content and increase page views per session. Apester operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving industries such as Media & Entertainment, Publishing, and Content Production globally.

Strategic signal

In October 2019, Apester unveiled a new Story Strip format for online publishers. This development signals the company's continuous innovation in interactive content solutions, aiming to provide publishers with fresh tools to capture audience attention and adapt to evolving digital consumption habits. For investors, this indicates Apester's commitment to product development and its potential to maintain relevance in a dynamic content landscape.

Company Intelligence Q&A

What was a key product development for Apester in 2019?: In October 2019, Apester unveiled a new Story Strip format designed for online publishers, enhancing interactive content offerings.
Which companies did Apester partner with in 2017?: In May 2017, Apester teamed up with GIPHY to integrate its vast GIF library into Apester's interactive content units.
What strategic partnership did Apester form in 2018?: In June 2018, Apester partnered with Time Magazine to conduct the "Person of the Year" survey, leveraging Apester's content creation platform.
When did Apester launch its Story Suite for online publishers?: In August 2018, Apester launched a comprehensive Story Suite tailored for online publishers and businesses to create engaging content experiences.
Who joined Apester's leadership team in 2016?: In December 2016, Apester hired Charles Gabriel, a former ad executive from Maker Studios and AOL, as its President.

External links

Apester — full profile (machine-readable)

Apester is an online marketing solution that enables content creators to better engage their readers through the use of interactive units designed to make the user a part of the story. Using the companys user-sentiment algorithm, the units send readers from one page to another, increasing the number of page views per session in an engaging way. Apester allows content creators to avoid ad blocking while leveraging the users own activated attention for the benefit of their storytelling, yielding considerable data and insights. Apester makes it possible to publish conversational content that allows the voice of the reader to close the storytelling loop.

Facts
Name	Apester
One-liner	Interactive Content Engagement
Type	Startup
Primary sector	Business Software
Founded	2011
Employees	11-50
Employees (exact)	30
HQ / location	Tel Aviv-Yafo, HaAhim MiSlavuta St 11, Tel Aviv-Yafo, Israel, Center District
Product stage	Released
Website	https://apester.com
LinkedIn	https://www.linkedin.com/company/4854183
Crunchbase	qmerce
IL Registrar	514192244

Facts

Name

Apester

One-liner

Interactive Content Engagement

Type

Startup

Primary sector

Business Software

Founded

2011

Employees

11-50

Employees (exact)

HQ / location

Tel Aviv-Yafo, HaAhim MiSlavuta St 11, Tel Aviv-Yafo, Israel, Center District

Product stage

Released

Website

https://apester.com

https://www.linkedin.com/company/4854183

Crunchbase

qmerce

IL Registrar

514192244

Classification
Sectors	Business Software, Sales & Marketing Solutions, Advertising Platforms, Media & Entertainment Technologies
Core technology	Platforms & Interfaces
Target customers	Enterprise & Professional Services, Marketing & Sales, Public Relations, Advertising, Media & Entertainment, Publishing, Content Production, Commerce & Retail
Business models	B2B
Tags	gamification, interactive, advertising, monetization, marketing, content-sharing, content-marketing, personalization, targeting, user-experience, customer-engagement, digital-storytelling, publishers, content-providers, advertisers

Classification

Sectors

Business Software, Sales & Marketing Solutions, Advertising Platforms, Media & Entertainment Technologies

Core technology

Platforms & Interfaces

Target customers

Enterprise & Professional Services, Marketing & Sales, Public Relations, Advertising, Media & Entertainment, Publishing, Content Production, Commerce & Retail

Business models

B2B

Date	Round	Amount	Investors
Jul 2015	A Round	$5M	Tal Simantov, Morris Kahn (Late), Mangrove Capital Partners, Giora Kaplan, SilverTech Ventures, Moshe Gaon
Jul 2011	Undisclosed Round	$1M	Daniel Zadok, Bernardo Investment
Jan 2011	Seed	$100K	UpWest
Aug 2020	Undisclosed Round	Undisclosed	Prytek Ventures, Brilliance Ventures
Apr 2016	B Round	$12M	Wellborn Ventures, Mangrove Capital Partners, Tal Simantov, Giora Kaplan, SilverTech Ventures, Blumberg Capital

Name	Role	Founder
Moti Cohen	Founder & CEO	yes
Daniel Zadok	Co-founder & COO (no longer with the company)	yes

Date	Source	Summary
Oct 11, 2019	techcrunch.com	Apester unveils a new Story Strip format for online publishers
Aug 3, 2018	martechseries.com	Apester Launches a Story Suite for Online Publishers and Businesses
Jun 12, 2018	www.calcalistech.com	Time Magazine Partners With Content Creation Startup Apester to Conduct "Person of the Year" Survey
May 18, 2017	www.prnewswire.com	Apester Teams Up with GIPHY to Provide Access to their Vast GIF Library
Dec 15, 2016	variety.com	Apester Hires Charles Gabriel, Former Ad Exec at Maker Studios and AOL
Jul 8, 2015	techcrunch.com	Apester Raises $5M To Bring Its Polling Tools To More US Publishers

Apester

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

Generate Slim Page