QualityUA

Company Overview

Snapshot

Founded in January 2015 by Tamar Ayalon-Zur and Oded David, QualityUA operated with 1–10 employees. The company ceased operations in February 2018.

Business overview

QualityUA developed an automated campaign management platform designed to optimize real-time traffic sources for mobile campaigns. Its core technology focused on evaluating traffic quality, issuing optimization recommendations, and providing automated notifications to traffic sources. The platform also attributed user costs, deducted invalid conversions, and generated detailed billing reports for cost management. QualityUA served mobile advertisers, enabling them to reduce user acquisition costs and enhance their return on investment within the advertising and mobile marketing sectors.

Company Intelligence Q&A

When was QualityUA founded and by whom?

QualityUA was founded in January 2015 by Tamar Ayalon-Zur and Oded David.

What was QualityUA's primary offering?

QualityUA offered an automated campaign manager that optimized real-time traffic sources for mobile campaigns and managed user acquisition costs for mobile advertisers.

What was the operational status of QualityUA?

QualityUA ceased operations in February 2018.

What technology did QualityUA utilize for campaign optimization?

QualityUA utilized an algorithm to evaluate traffic quality and issue optimization recommendations or notifications directly to traffic sources.

How did QualityUA help advertisers manage costs?

QualityUA attributed specific costs to each user, deducted invalid conversions, and provided elaborated billing reports for cost management.