Quigo
An Ad-targeting Network that Enables Advertisers to Buy Web Ads
Company Overview
Snapshot
Founded in January 2000 by Yaron Galai, Quigo operates with 1-10 employees. The company has raised a total of $44.5 million across 5 funding rounds from 8 investors. In November 2007, Quigo was acquired by AOL for $340 million.
Business overview
Quigo is an ad-targeting network that delivers contextual advertising services. The company's core technology focuses on advertising platforms within the Sales & Marketing Solutions sector. It serves markets including Media & Entertainment, specifically targeting social media and general media outlets, and has provided services for major media websites such as ABCNews.com, CNNMoney.com, Forbes.com, and USAToday.com.
Strategic signal
The acquisition of Quigo by AOL for $340 million in November 2007 was a significant strategic move, integrating Quigo's contextual ad network into AOL's Platform-A advertising solution. This event signaled a consolidation within the ad-tech industry and demonstrated the value placed on advanced ad-targeting capabilities by major internet companies, positioning Quigo's technology as a key component for broader advertising platforms.
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- When was Quigo acquired and by whom?
- Quigo was acquired by AOL in November 2007 for $340 million.
- What was the strategic impact of Quigo's acquisition by AOL?
- The acquisition in November 2007 integrated Quigo's contextual ad network into AOL's Platform-A, enhancing AOL's advertising capabilities and marking a growth-positive move for the acquiring company.
- Who were some of the investors in Quigo's funding rounds?
- Investors in Quigo's funding rounds included Highland Capital Partners and Hebrew University Retirement Fund.
- What type of product does Quigo offer?
- Quigo offers an ad-targeting network that enables advertisers to buy web ads through contextual advertising services.
- Which notable media websites did Quigo partner with?
- Quigo provided contextual advertising services for major media websites including ABCNews.com, CNNMoney.com, Forbes.com, and USAToday.com.