Company Overview
Snapshot
Founded in December 2011 by Oren Farage, James Collier, and Alon Blayer-Gat, Prism operates with 11–50 employees. The company has raised $3.3M across 3 funding rounds from 2 investors. In February 2017, the company rebranded from Shine to Rainbow and shifted its focus from selling ad blocking to carriers.
Business overview
Prism develops ad compliance technology designed to enhance the digital and advertising experience for consumers, carriers, publishers, and advertisers. The company's core technology leverages first-party data from carriers to segment and refine information, enabling a more personalized digital experience for consumers. Prism operates within the Business Software sector, specifically focusing on Advertising Platforms, and serves markets including the United Kingdom and the United States.
Strategic signal
In December 2017, Prism Platform, which originated from the ad blocking company Shine, joined the IAB. This move signals a strategic shift towards greater industry integration and collaboration within the advertising ecosystem, indicating a pivot from its ad-blocking origins to a more cooperative role in shaping advertising standards and practices.
Log in to access full profile ›Company Intelligence Q&A
- What is Prism's primary focus?
- Prism's primary focus is on improving the consumer ad experience through ad compliance technology, creating a better relationship between carriers, publishers, and advertisers by using first-party data for personalized digital experiences.
- When was Prism founded and by whom?
- Prism was founded in December 2011 by Oren Farage, James Collier, and Alon Blayer-Gat.
- What was a significant strategic change for the company in early 2017?
- In February 2017, the company, formerly known as Shine, rebranded to Rainbow and announced it would stop selling ad blocking solutions to carriers, indicating a shift in its business model.
- Which organization did Prism Platform join in December 2017?
- In December 2017, Prism Platform joined the IAB (Interactive Advertising Bureau), signaling its integration into the broader advertising industry.
- What was a key partnership announced in February 2016?
- In February 2016, Shine, the company's former name, signed its first European carrier, Three UK, to deploy its network-level ad blocking technology.