Prism

Company Overview

Snapshot

Founded in December 2011 by Oren Farage, James Collier, and Alon Blayer-Gat, Prism operates with 11–50 employees. The company has raised $3.3M across 3 funding rounds from 2 investors. In December 2017, Prism Platform joined the IAB.

Business overview

Prism develops technology that enhances the consumer ad experience by creating a better relationship between carriers, publishers, and advertisers. The company's ad compliance technology provides a system for an improved digital and advertising experience, leveraging first-party data directly from carriers to segment and refine information for targeted audiences. This approach aims to deliver a more personalized experience on digital devices, operating within the Business Software sector, specifically focusing on Advertising Platforms and Sales & Marketing Solutions.

Strategic signal

In February 2017, Prism, then operating as Shine, rebranded to Rainbow and announced a strategic shift away from selling ad blocking services to carriers. This move signals a pivot in the company's business model, moving from a potentially adversarial stance with advertisers to a more collaborative approach focused on improving the ad experience, which could open new avenues for partnerships and market penetration within the adtech industry.

Company Intelligence Q&A

What was a significant strategic shift for the company in early 2017?

In February 2017, the company, operating as Shine, rebranded to Rainbow and announced it would stop selling ad blocking services to carriers, indicating a pivot in its business strategy.

When did the company join the IAB?

Prism Platform joined the IAB in December 2017.

Which investors participated in the October 2012 funding round?

In October 2012, Prism received funding from Horizons Ventures and Initial Capital.

Who are the co-founders of Prism?

Prism was co-founded by Oren Farage, James Collier, and Alon Blayer-Gat.

What is the company's primary focus in the adtech space?

Prism focuses on improving the consumer ad experience through ad compliance technology that uses first-party data to create better relationships between carriers, publishers, and advertisers, aiming for a more personalized digital experience.