Real

Company Overview

Snapshot

Founded in June 2014 by Tamir Poleg, Real operates with over 8,000 employees. The company has raised $27.5M across six funding rounds from three investors: Insight Partners and Magma Venture Partners In June 2021, Real went public on NASDAQ.

Business overview

Real is a technology-driven online real estate brokerage that provides agents with a comprehensive suite of operational and marketing tools. Its offerings include a location-based lead generation system, centralized online advertising, CRM, accounting, training, data and reporting tools, cloud comparative market analysis reports, a referral platform, and E&O insurance. The company operates in the Fintech & Insurtech sector, serving the real estate industry in the United States and Canada.

Strategic signal

In October 2025, Real Brokerage launched 'Real Wallet Capital,' an embedded lending solution designed for agents. This initiative signals a strategic move to deepen financial services integration within its platform, providing agents with direct access to capital and potentially enhancing agent retention and recruitment in a competitive market.

Company Intelligence Q&A

When did Real go public on NASDAQ?

Real commenced trading on NASDAQ in June 2021.

What was a significant recent product launch by Real?

In October 2025, Real Brokerage launched 'Real Wallet Capital,' an embedded lending service tailored for its agents.

What was the company's agent milestone in September 2025?

In September 2025, The Real Brokerage announced it had surpassed the 30,000-agent milestone, as reported by finance.yahoo.com on September 24, 2025.

What was a key strategic development in October 2025?

In October 2025, The Pozek Group rejoined The Real Brokerage to accelerate growth and expand its presence.

What was the sentiment around Real's Q3 2025 earnings?

In October 2025, The Real Brokerage delivered strong Q3 numbers, leading to its stock trading up.