Real

Company Overview

Snapshot

Founded in June 2014 by Tamir Poleg, Yuval Niv, and Gal Weiss, Real operates with over 8,000 employees. The company has raised $27.5M across 6 funding rounds from 3 investors. Real became publicly traded on NASDAQ in June 2021.

Business overview

Real is a technology-driven online real estate brokerage that provides agents with a comprehensive suite of operational and marketing tools. Its core offerings include a location-based lead generation system, centralized online advertising, CRM, accounting, training, data analytics, cloud comparative market analysis reports, and a referral platform. The company serves the real estate industry, operating within the Fintech & Insurtech sector, and targets both real estate professionals and consumers in the US and Canada.

Strategic signal

In October 2025, Real Brokerage launched 'Real Wallet Capital,' an embedded lending solution designed for its agents. This initiative signals a strategic move to provide financial flexibility and support to its agent network, potentially enhancing agent retention and recruitment by offering direct access to capital, thereby strengthening its position in the competitive real estate brokerage market.

Company Intelligence Q&A

When did Real go public on NASDAQ?

Real commenced trading on NASDAQ in June 2021.

When did Real go public on TSX?

Real began trading on the TSX in August 2020.

What was a significant product launch by Real in October 2025?

In October 2025, Real Brokerage launched 'Real Wallet Capital,' an embedded lending platform designed to provide financial solutions for its agents.

What was a key agent milestone for Real in September 2025?

In September 2025, The Real Brokerage surpassed the milestone of 30,000 agents, as reported on September 24, 2025.