Company Overview
Snapshot
Founded in May 2012 by Guy Harel, Tzvi Ziv, and Joel Presman, Remarkety operates with 1–10 employees. The company was acquired by Namogoo in July 2021, marking a significant exit in its journey.
Business overview
Remarkety is a data-driven marketing platform that provides email marketing automation solutions for small and medium e-commerce businesses. The company leverages customer behavior and purchase history to develop and execute targeted and segmented marketing strategies. Its core technology recommends ready-to-send email campaigns to boost brand awareness, increase retention, and drive sales, serving online retailers globally within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
The acquisition of Remarkety by Namogoo in July 2021 indicates a strategic consolidation within the e-commerce optimization and marketing automation landscape. This move allowed Namogoo to expand its digital journey continuity platform, integrating Remarkety's expertise in data-driven email marketing. For investors, this signals a trend towards comprehensive solutions that combine various aspects of customer engagement and retention, validating Remarkety's technology and market position within the e-commerce ecosystem.
Company Intelligence Q&A
- What is Remarkety's primary focus?
- Remarkety focuses on providing email marketing automation for e-commerce businesses, utilizing customer behavior and purchase history to create targeted campaigns.
- When was Remarkety founded?
- Remarkety was founded in May 2012.
- Who are the founders of Remarkety?
- The founders of Remarkety are Guy Harel, Tzvi Ziv, and Joel Presman.
- What significant corporate event occurred for Remarkety in July 2021?
- In July 2021, Remarkety was acquired by Namogoo, which aimed to expand its digital journey continuity platform.
- Which industries does Remarkety serve?
- Remarkety primarily serves the e-commerce industry, specifically online retailers, by offering enterprise-grade marketing technology.