R.O.P.

Company Overview

Snapshot

Founded in January 1965 by Liav Bacharach, R.O.P. operates with 1–10 employees. The company specializes in smart packaging solutions for fresh produce. In August 2019, R.O.P. introduced new Modified Atmosphere (MA) packaging specifically designed for edible flowers, expanding its product applications.

Business overview

R.O.P. develops and manufactures smart packaging solutions for fresh produce, utilizing film and bags made from blends of PP, PE, and PA. The company's core technology includes film-casting, slitting, perforating, printing, and bag converting, all integrated in-house. R.O.P.'s ExtendCast Modified Atmosphere and Humidity Packaging (MAP) films, box liners, and retail bags are engineered to enhance shelf life, appearance, and nutritional value for specific fruits, vegetables, and herbs. The company serves the Agriculture & Food Technologies sector, focusing on sustainable and efficient packaging for the food and beverage industry.

Strategic signal

In August 2019, R.O.P. launched new Modified Atmosphere (MA) packaging for edible flowers, demonstrating the company's continuous innovation in specialized fresh produce preservation. This development signals R.O.P.'s ability to adapt its advanced packaging technology to niche markets, potentially opening new revenue streams and reinforcing its position as a leader in extending the shelf life of delicate agricultural products.

Company Intelligence Q&A

What is R.O.P.'s primary business?

R.O.P. develops and manufactures smart packaging solutions, including films and bags, for fresh produce, utilizing blends of polypropylene, polyethylene, and polyamide.

When was R.O.P. founded?

R.O.P. was founded in January 1965.

What is the ExtendCast product line?

ExtendCast refers to R.O.P.'s Modified Atmosphere and Humidity Packaging (MAP) films, box liners, and retail bags, designed to improve the shelf life and quality of fresh produce.

What new product did R.O.P. introduce in August 2019?

In August 2019, R.O.P. introduced new Modified Atmosphere (MA) packaging specifically for edible flowers.

How does R.O.P.'s packaging address environmental concerns?

R.O.P.'s ultra-thin MA film requires less than 50% of the packaging material used in other existing bulk-packaging methods, contributing to reduced environmental impact.