RideOn

Company Overview

Snapshot

Founded in February 2014 by Alon Getz, Ori Kotek, and Tomer Cohen, RideOn operates with 1–10 employees. The company has raised $2.12 million across five funding rounds from four investors. In May 2016, RideOn won the Israel Startup Olympics.

Business overview

RideOn specializes in augmented reality (AR) for outdoor activities, integrating digital information into the real world. The company develops products for the connected, active lifestyle, encompassing everything from ideation to manufacturing. Its core products include AR ski goggles for skiers and snowboarders, which feature inertial sensors, GPS, and an HD video camera, allowing for hands-free navigation of a floating interface using eye movements. RideOn has also developed an AR helmet, serving markets within the Health Tech & Life Sciences and Consumer Electronics sectors.

Strategic signal

In May 2016, RideOn won the Israel Startup Olympics, which led to the company competing in the Rio 'tech Olympics'. This achievement signals strong early validation of RideOn's innovative augmented reality technology for outdoor sports and its potential for broader market recognition.

Company Intelligence Q&A

What is RideOn's primary focus?

RideOn specializes in augmented reality (AR) technologies designed for outdoor sports and activities, integrating digital information into real-world experiences.

When was RideOn founded?

RideOn was founded in February 2014.

What was a significant early achievement for RideOn?

In May 2016, RideOn won the Israel Startup Olympics, which qualified the company to compete in the Rio 'tech Olympics'.

What type of products does RideOn develop?

RideOn develops AR ski goggles that combine inertial sensors, GPS, and an HD video camera for hands-free navigation, and has also developed an AR helmet.

Has RideOn received any grants?

In January 2016, RideOn secured a grant from the Israel Innovation Authority.