RideOn

Company Overview

Snapshot

Founded in February 2014 by Alon Getz, Ori Kotek, and Tomer Cohen, RideOn operates with 1–10 employees. The company has raised $2.12M across 5 funding rounds from 4 investors. In January 2020, RideOn secured funding from ExitValley.

Business overview

RideOn specializes in augmented reality (AR) for outdoor activities, integrating digital information into the real world. The company focuses on product ideation, manufacturing, and delivery for connected, active lifestyles. Its core products include AR ski goggles, designed for skiers and snowboarders, which feature inertial sensors, GPS, and an HD video camera, allowing for hands-free navigation of a floating interface using line of sight. RideOn has also developed an AR helmet, serving markets within the Health Tech & Life Sciences and Consumer Electronics sectors.

Strategic signal

In May 2016, RideOn won the Israel Startup Olympics, signaling strong recognition within the startup ecosystem for its innovative AR technology. This achievement highlights the company's potential for market disruption and validates its approach to integrating augmented reality into outdoor sports, suggesting a positive outlook for attracting further investment and partnerships in the consumer electronics and sports technology industries.

Company Intelligence Q&A

What is RideOn's primary focus?

RideOn specializes in augmented reality (AR) for outdoor sports and activities, integrating digital information into the real world for connected, active lifestyles.

When was RideOn founded and by whom?

RideOn was founded in February 2014 by Alon Getz, Ori Kotek, and Tomer Cohen.

What are RideOn's main products?

RideOn's main products include AR ski goggles, designed for skiers and snowboarders, and an AR helmet.

What recognition did RideOn receive in May 2016?

In May 2016, RideOn won the Israel Startup Olympics, showcasing its innovative augmented reality technology.