Friendly Robotics

Company Overview

Snapshot

Founded in May 1995 by Udi Peles and Shai Abramson, Friendly Robotics operates with 11–50 employees. The company was acquired by MTD Products Inc in May 2017, marking a significant milestone in its journey.

Business overview

Friendly Robotics designs and manufactures Robomow robotic lawn mowers, offering an automated solution for lawn care. The core technology involves electrically powered mowers controlled via a smartphone app, enabling scheduled operation, self-docking for recharging, and object detection. These products serve consumers in the home care market, operating within the Industrial Technologies sector and leveraging mobile and robotics technologies.

Strategic signal

In May 2017, Friendly Robotics was acquired by a subsidiary of MTD Products. This strategic merger was highlighted as creating more opportunities for robotic lawn mowing, signaling a consolidation within the outdoor power equipment industry and validating the market potential for automated lawn care solutions.

Company Intelligence Q&A

What is the primary product of Friendly Robotics?

Friendly Robotics designs and manufactures Robomow robotic lawn mowers, which are automatic mowers controlled by a smartphone app.

When was Friendly Robotics acquired?

Friendly Robotics was acquired by MTD Products Inc in May 2017.

Who are the founders of Friendly Robotics?

Friendly Robotics was co-founded by Udi Peles and Shai Abramson.

What technology does Robomow utilize for operation?

Robomow mowers are electrically powered, run quietly, self-dock at a base station for recharging, and are controlled by a smartphone app that allows for scheduling and remote operation.

What was the strategic impact of the acquisition by MTD Products?

The merger with a subsidiary of MTD Products in May 2017 was reported to create more opportunities for robotic lawn mowing, indicating a strategic move to expand market reach and innovation in the sector.