Friendly Robotics

Robotic Lawn Mower and App

Industrial Technologies

Acquired (Inactive) by MTD Products Inc on May 2017 - closed due to acquisition

Company Overview

Snapshot

Founded in May 1995 by Udi Peles and Shai Abramson, Friendly Robotics operates with 11–50 employees. The company was acquired by MTD Products Inc in May 2017, marking a significant milestone in its journey.

Business overview

Friendly Robotics designs and manufactures Robomow robotic lawn mowers, which are controlled via a smartphone app to provide automated, scheduled lawn care. These electrically powered mowers feature strong blades, wide wheels, and a sensor system for obstacle detection, mulching grass clippings, and performing edging. The technology aims to enhance convenience and safety in lawn maintenance, serving consumers globally within the Industrial Technologies sector.

Strategic signal

In May 2017, Friendly Robotics was acquired by a subsidiary of MTD Products, a move that was anticipated to create expanded opportunities within the robotic lawn mowing market. This acquisition signaled a consolidation within the outdoor power equipment industry, with a focus on integrating advanced robotic solutions into broader product portfolios.

Company Intelligence Q&A

When was Friendly Robotics founded?: Friendly Robotics was founded in May 1995.
Who are the founders of Friendly Robotics?: Friendly Robotics was co-founded by Udi Peles and Shai Abramson.
What is the primary product of Friendly Robotics?: Friendly Robotics primarily designs and manufactures Robomow robotic lawn mowers.
When was Friendly Robotics acquired and by whom?: Friendly Robotics was acquired by MTD Products Inc in May 2017.
What technology does Robomow utilize for lawn care?: Robomow robotic lawn mowers are electrically powered, self-docking, and controlled by a smartphone app, featuring strong blades, wide wheels, and a sensor system for obstacle detection and mulching.

External links

Friendly Robotics — full profile (machine-readable)

Friendly Robotics designs and manufactures Robomow robotic lawn mowers. The automatic mowers are controlled by the Robomow smartphone app, which can set a schedule for the mower to perform automatically. The mowers are designed to provide an easy, convenient, and time-saving mow. Completely electrically powered, Robomow mowers run quietly and self-dock at a base station that replenishes the mower's rechargeable batteries. The mowers are equipped with strong blades, wide wheels, and a sensor system for detecting and avoiding objects on the lawn. As the mower passes over the lawn, it mulches the cut grass, a process made possible by the device's automation, which enables regular cuts to produce shorter clippings. The mower also performs edging. Robomow's technology addresses the safety hazards of lawn mowing by distancing home owners and their families from the chore while enabling them to control the process from their phones. In May 2017, Friendly Robotics was merged with a subsidiary of MTD Products, a developer of industrial robotic lawn mowers.

Facts
Name	Friendly Robotics
One-liner	Robotic Lawn Mower and App
Type	Startup
Primary sector	Industrial Technologies
Founded	1995
Employees	11-50
Employees (exact)	27
HQ / location	Pardesiya, Yona Fisher Street 6, Pardesiya, Israel, Center District
Product stage	Released
Website	https://usa.robomow.com
LinkedIn	https://www.linkedin.com/company/102741
Crunchbase	robomow
IL Registrar	512150459

Facts

Name

Friendly Robotics

One-liner

Robotic Lawn Mower and App

Type

Startup

Primary sector

Industrial Technologies

Founded

1995

Employees

11-50

Employees (exact)

HQ / location

Pardesiya, Yona Fisher Street 6, Pardesiya, Israel, Center District

Product stage

Released

Website

https://usa.robomow.com

https://www.linkedin.com/company/102741

Crunchbase

robomow

IL Registrar

512150459

Classification
Sectors	Industrial Technologies
Core technology	Platforms & Interfaces, Mobile, Machinery & Robotics
Target customers	Consumers
Business models	B2C
Tags	smart-home, lifestyle, mobile-applications, robotics, iot, consumers, home-care

Classification

Sectors

Industrial Technologies

Core technology

Platforms & Interfaces, Mobile, Machinery & Robotics

Target customers

Consumers

Business models

B2C

Name	Role	Founder
Udi Peles	Co-founder	yes
Shai Abramson	Co-founder & CTO	yes

Date	Source	Summary
Dec 1, 2021	www.prnewswire.com	Stanley Black & Decker Completes Acquisitions Of MTD Holdings And Excel Industries, Creating A Global Leader In Outdoor Products
May 15, 2018	www.lawnandlandscape.com	Cub Cadet demos its robotic mower
May 22, 2017	www.prnewswire.com	Subsidiary Of MTD To Merge With Makers Of Robomow®, Creating More Opportunity For Robotic Lawn Mowing
Jun 7, 2016	www.prweb.com	The Worlds Most Hazardous Household Chore
May 24, 2016	www.slashgear.com	Robomow robotic mowers are like a Roomba for your lawn
Apr 12, 2016	www.wsj.com	Does a Robotic Lawn Mower Really Cut It?
Mar 10, 2016	www.hortweek.com	Robomow sees growth in robotic lawnmowers
Jul 9, 2015	www.express.co.uk	Robomow robotic lawnmowers: tried and tested. Grass-cutting made easy

Friendly Robotics

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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