RocketPlay
Sports and Casino Games
Company Overview
Snapshot
Founded in January 2007 by Mani Honigstein, RocketPlay operated with 11–50 employees. The company raised a total of $4.5 million across three funding rounds from one investor. RocketPlay was acquired by AGS in June 2015.
Business overview
RocketPlay is an entertainment and gaming company specializing in sports and casino games for web, Facebook, and mobile platforms. The company develops and offers products such as Lucky Play Casino & Sportsbook, targeting consumers in the recreational and lifestyle segments, particularly gamers. It operates within the Media & Entertainment Technologies sector, focusing on digital content engagement and entertainment.
Strategic signal
In June 2015, RocketPlay was acquired by AGS. This acquisition indicates a strategic move by AGS to target the social gaming market, integrating RocketPlay's expertise and products into its portfolio. For investors, this signals a successful exit for RocketPlay's early backers and highlights the continued consolidation and strategic value within the social gaming and entertainment technology sectors.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate milestone for RocketPlay?
- This acquisition led to RocketPlay's inactive status and allowed AGS to target the social gaming market.
- Who was a key investor in RocketPlay?
- Pitango VC invested in RocketPlay across multiple funding rounds, including in February 2008, May 2009, and March 2011.
- What was RocketPlay's primary product offering?
- RocketPlay's flagship product was Lucky Play Casino & Sportsbook, which was the first of its kind on Facebook.
- What was RocketPlay's strategy for market expansion?
- In September 2012, RocketPlay launched its Sports Casino product through a collaboration with gaming giant Zynga, aiming to expand its reach in the social gaming market.
- How did RocketPlay enhance its social casino experience?
- RocketPlay expanded its Lucky Play Casino app with the launch of a multiplayer bingo game to offer customers a more complete social casino experience.