Rootstock

Company Overview

Snapshot

Founded in January 2014 by Eran Nahum and Omer Yaron, Rootstock operated with 1–10 employees. The company raised $41.49K across one funding round from one investor. In January 2017, Rootstock secured equity crowdfunding.

Business overview

Rootstock developed a cooperative delivery system designed to reduce bureaucratic and economic barriers by directly distributing goods to communities in Israel. Its core offering allowed customers to purchase local and organic foods, beverages, health products, housewares, and gardening tools, with a focus on healthful products. The platform served communities, small businesses, farmers, and suppliers, operating within the e-commerce tools sector and utilizing a B2C and B2B2C business model.

Company Intelligence Q&A

What is Rootstock's primary business model?

Rootstock operates with B2C and B2B2C business models, facilitating direct distribution of goods to communities and connecting customers with local producers and businesses.

When was Rootstock founded?

Rootstock was founded in January 2014.

Who are the founders of Rootstock?

Rootstock was founded by Eran Nahum and Omer Yaron.

What type of products does Rootstock facilitate?

Rootstock enables customers to buy local and organic foods, beverages, health products, housewares, and gardening tools, with a preference for healthful products.

What is the operational status of Rootstock?

Rootstock ceased to operate in October 2020.