Roundforest's mission is to help consumers make better and quicker shopping decisions and ultimately buy with certainty. Roundforest has created an end-to-end shopping ecosystem comprised of its proprietary websites, native publisher solution, social shopping community, and email newsletters. The company's approach to leveraging advanced data technology allows it to identify the best product for each customer and provide highly specific buying recommendations.

A few of Roundforest's leading consumer brands are BestReviews.Guide, BestDeals.Today, AskAdam, and Cherry, which reach over 40 million shoppers every month who make over $1 billion in purchases each year based on the company's personalized product recommendations.