Rubiix

Company Overview

Snapshot

Founded in June 2017 by Oren Berdichevsky and Michael Lachar, Rubiix operates with 1–10 employees. The company ceased operations in August 2019.

Business overview

Rubiix develops a social spending app that transforms consumer online and offline purchases into a social experience. The platform enables users to connect with brands and share reviews to claim a share of advertising revenue. Rubiix provides brands with direct access to real-time consumer spending data, leveraging AI-based ads, offers, and cash-back programs to personalize user experiences. Its machine learning algorithms apply predictive audience building and smart targeting solutions to help brands reach high-potential customers in both online and offline stores. The company operates within the Business Software sector, focusing on e-Commerce Tools and Sales & Marketing Solutions.

Strategic signal

In September 2018, Rubiix's spending data highlighted a significant shift in consumer behavior, indicating that Venmo had achieved a popularity level comparable to traditional ATMs. This insight, derived from the company's analysis of consumer financial data, underscores Rubiix's capability to identify and articulate major trends in payment and spending habits, offering valuable market intelligence for brands and financial institutions.

Company Intelligence Q&A

What is Rubiix's primary offering?

Rubiix offers a social spending app that integrates consumer online and offline purchases into a social experience, allowing users to share reviews and engage with brands while enabling brands to access real-time spending data for targeted advertising.

When was Rubiix founded and by whom?

Rubiix was founded in June 2017 by Oren Berdichevsky and Michael Lachar.

What is the status of Rubiix?

Rubiix is currently non-active, having ceased operations in August 2019.

How does Rubiix utilize consumer data?

Rubiix uses consumer financial data to generate AI-based ads, offers, and cash-back programs, personalizing the user's online experience and applying machine learning algorithms for predictive audience building and smart targeting solutions for brands.

What significant market trend did Rubiix data reveal?

In September 2018, Rubiix spending data indicated that Venmo had become as popular as ATMs, highlighting a shift in consumer payment preferences.