Rubiix

Company Overview

Snapshot

Founded in June 2017 by Oren Berdichevsky and Michael Lachar, Rubiix operated with 1–10 employees. The company ceased operations in August 2019.

Business overview

Rubiix developed a social spending app designed to integrate consumers' online and offline purchases into a social experience. The platform enabled users to connect with brands and share purchase reviews to claim a share of ad revenue. For brands, Rubiix provided direct access to real-time consumer spending data, leveraging it for AI-based ads, offers, and cash-back programs. The company's machine learning algorithms also applied predictive audience building and smart targeting solutions to help brands reach high-potential customers. Rubiix operated in the Business Software sector, focusing on e-Commerce Tools and Sales & Marketing Solutions, primarily serving enterprise and professional services in marketing and sales.

Company Intelligence Q&A

What is Rubiix's operational status?

Rubiix is no longer active, having ceased operations in August 2019.

When was Rubiix founded and by whom?

Rubiix was founded in June 2017 by Oren Berdichevsky and Michael Lachar.

What was the core product offered by Rubiix?

Rubiix offered a social spending app that integrated consumer purchases into a social experience, allowing users to share reviews and connect with brands.

How did Rubiix assist brands?

Rubiix provided brands with direct access to real-time consumer spending data, which was used to generate AI-based ads, offers, and cash-back programs, and for predictive audience targeting.

What was the reported transaction volume through the Rubiix ecosystem?

The Rubiix community processed over $500 million in spending on linked credit and debit cards since June 2017, generating over 10 million granular transactions of consumer spending data.