Salt of the Earth
Sea Salt Products
Company Overview
Snapshot
Founded in January 1922, Salt of the Earth operates with 11–50 employees. The company was acquired by Fortissimo Capital in January 2019.
Business overview
Salt of the Earth specializes in high-quality sea salt products, including table salt, exotic gourmet varieties, low-sodium options, and seasoning mixtures. The company sources organic minerals and macro elements from the Red Sea, utilizing natural evaporation processes. It also employs sustainable practices such as using seawater to rinse harvested salt and integrating a desalination facility to reduce environmental impact. Salt of the Earth serves the food ingredients, foodtech, and food and beverage sectors, targeting both B2B and B2C markets globally.
Strategic signal
In May 2020, Salt of the Earth introduced a new Mediterranean Umami Powder designed to reduce salt content in snacks. This development highlights the company's ongoing commitment to innovation in food ingredients, addressing consumer demand for healthier food options while maintaining flavor. It signals to investors a focus on product development that aligns with current market trends in health and wellness within the food industry.
Company Intelligence Q&A
- When was Salt of the Earth acquired?
- Salt of the Earth was acquired by Fortissimo Capital in January 2019.
- What new product did Salt of the Earth introduce in 2020?
- In May 2020, Salt of the Earth introduced a new Mediterranean Umami Powder designed to cut salt in snacks.
- How does Salt of the Earth address sodium reduction in meat products?
- In June 2017, Salt of the Earth helped meat companies reduce sodium content in their products.
- What award did Mediterranean Umami win in 2017?
- In June 2017, Mediterranean Umami won the IFT17 Food Expo Innovation Award.
- What is Salt of the Earth's approach to sustainability in salt production?
- Salt of the Earth conserves fresh water by using seawater to rinse harvested sea salt and integrates a desalination facility to reduce environmental effects by preventing the return of brine concentrate into the sea.