Sayollo Media
In-game Shopping Platform
Company Overview
Snapshot
Founded in August 2018 by Jonathan Attias and Eitan Norel, Sayollo Media operated with 1-10 employees. The company ceased operations in December 2022.
Business overview
Sayollo Media developed gComm, an in-game purchasing platform designed to enable gamers to buy physical products directly from within mobile games. This B2B2C platform aimed to provide direct access for DTC brands to the Gen Z gamer audience, help game publishers increase retention and monetize content, and enhance the gaming experience for users. Sayollo's technology facilitated an effortless shopping experience integrated with uninterrupted gameplay, targeting the mobile gaming and advertising markets.
Strategic signal
Sayollo Media ceased operations in December 2022, following a period where the company laid off all its employees in November 2022 due to a failure to raise additional funding. This indicates a significant negative inflection point, highlighting the challenges faced by the company in securing capital and sustaining its business model in the competitive in-game advertising and commerce sector.
Log in to access full profile ›Company Intelligence Q&A
- What is Sayollo Media's primary product?
- Sayollo Media's primary product is gComm, an in-game purchasing platform that allows gamers to buy physical products directly from within mobile games.
- When did Sayollo Media cease operations?
- Sayollo Media ceased to operate in December 2022.
- What was the reason for Sayollo Media ceasing operations?
- In November 2022, Sayollo Media laid off all its employees after failing to raise funding, leading to the company ceasing operations in December 2022.
- What was the strategic focus of Sayollo Media's gComm platform?
- Sayollo Media's gComm platform focused on connecting direct-to-consumer (DTC) brands with Gen Z gamers by transforming mobile games into online storefronts, aiming to monetize content and enhance the gaming experience.
- What partnerships did Sayollo Media establish for its gComm platform?
- In December 2021, Sayollo Media partnered with Project Verte and Speechly to enable its e-commerce ecosystem and streamline the customer experience for its gComm platform.