Growers spend billions every year on crop protection, yet severe pest outbreaks still cause major losses even when fields are actively sprayed. The missing layer is treatment feedback — what was applied, under which conditions, and what actually worked.

Scarecrow is the treatment intelligence layer for crop protection, helping PCAs and growers close that feedback gap by linking field conditions, treatment decisions, and observed outcomes at the treatment-event level. The platform combines smart traps, sensors, remote inspection, and a PCA workflow app to improve recommendations, reduce unnecessary applications, and build a compounding treatment-effectiveness dataset.

Scarecrow is commercially deployed in Israel, covering 100K+ acres with 50%+ PCA penetration and 90% customer retention. The company is now expanding into U.S. specialty crops through partnerships with leading California growers, agricultural distributors, and institutional farmland operators.