SeatBack
Interactive Device to Improve Sitting Posture
Company Overview
Snapshot
Founded in May 2016 by Or Lustig and Sigal Lustig, SeatBack operates with 1–10 employees. The company has raised $800K across two funding rounds from two investors. In January 2020, SeatBack secured equity crowdfunding from ExitValley.
Business overview
SeatBack develops a platform designed to improve sitting posture and prevent health issues stemming from prolonged sitting. Its core technology involves a multi-sensor pad that continuously monitors and evaluates posture, providing real-time feedback and corrective instructions to users. The product, Seatback+, is suitable for various chairs and body types, targeting both B2B and B2C markets in Israel and the United States. The company operates within the Health Tech & Life Sciences sector, specifically focusing on Digital Healthcare and Digital Therapeutics, utilizing sensing technology.
Strategic signal
In October 2019, SeatBack was featured in Calcalistech for its innovative solution to bad posture, highlighting the company's efforts to address a widespread health concern through its interactive device. This media attention underscored the market relevance of SeatBack's technology and its potential to impact user wellness.
Log in to access full profile ›Company Intelligence Q&A
- What is SeatBack's primary product?
- SeatBack's primary product is Seatback+, an interactive device that uses a multi-sensor pad to detect and evaluate sitting posture, providing real-time feedback and instructions to users.
- When was SeatBack founded and by whom?
- SeatBack was founded in May 2016 by Or Lustig and Sigal Lustig.
- What markets does SeatBack target?
- SeatBack targets both B2B and B2C markets, with a geographical focus on Israel and the United States.
- What is the status of SeatBack?
- SeatBack is currently non-active and ceased to operate in August 2025.