SeatBack

Company Overview

Snapshot

Founded in May 2016 by Or Lustig and Sigal Lustig, SeatBack operated with 1–10 employees. The company secured $800K in total capital across two funding rounds from two investors. In January 2020, SeatBack received equity crowdfunding from ExitValley.

Business overview

SeatBack developed a platform designed to improve sitting posture and prevent health issues stemming from prolonged sitting. Its core product is a multi-sensor pad that continuously monitors and evaluates posture, providing real-time feedback and recommended instructions to users. The technology is adaptable to various chairs and body types, targeting both B2B and B2C markets within the digital healthcare, digital therapeutics, and wellness sectors.

Strategic signal

In October 2019, SeatBack was featured in Calcalistech for its innovative solution to bad posture. This highlights the company's early recognition for addressing a common health concern through its interactive device, signaling market interest in preventative health technologies.

Company Intelligence Q&A

What is SeatBack's primary offering?

SeatBack provides an interactive device designed to improve sitting posture. Its multi-sensor pad detects and evaluates posture, offering real-time feedback and instructions to users to prevent health-related problems.

When was SeatBack founded and by whom?

SeatBack was founded in May 2016 by Or Lustig and Sigal Lustig.

What is SeatBack's operational status?

SeatBack is currently non-active, having ceased operations in August 2025.

What markets does SeatBack target?

SeatBack targets both B2B and B2C markets, serving professionals and consumers in the health tech, digital healthcare, and wellness sectors.